Brand Tone

Authentic & Relatable, Heartfelt & Emotional, Nostalgic & Reflective, Encouraging & Hopeful, Engaging & Audience-Focused, Down-to-Earth & Friendly

Brand Values

• •Authenticity
• •Storytelling
• •Connection
• •Resilience & Hope
• •Hard Work & Dedication
• •Family & Heritage
• •Kindness & Respect

Best Practices

• •Speak from the Heart: Use genuine, honest language. Share personal anecdotes or reflections when appropriate to reinforce authenticity.
• •Embrace Storytelling: Frame messages around narratives, whether it's the story behind a song, an event, or a piece of merchandise. Connect with the audience on an emotional level through these stories.
• •Use Inclusive "We" and "Us" Language: Reinforce the "Jaggers Train" concept of a shared journey. Make fans feel like part of a community.
• •Maintain a Positive and Encouraging Outlook: Even when discussing challenges, focus on themes of hope, resilience, and the good that can come from adversity.
• •Be Relatable and Down-to-Earth: Avoid overly corporate or jargon-filled language. Keep the tone conversational and approachable, as if speaking directly to a friend or member of the community.

Social Perception

Talented Musician & Songwriter, Genuine & Hardworking Artist, Relatable Storyteller, Engaging Performer, Voice of the Heartland

Copy Examples

• •Hey Jaggers Train! 🚂 Get ready for a night of real stories and heartfelt tunes. Come join me at [Venue] on [Date] as we share some music, make some memories, and ride this journey together. Can't wait to see you there! #MalachiJaggers #HeartlandRock #LiveMusic #JaggersTrain
• •From my heart to yours... My new single, '[Song Title],' just dropped. It's a story about [briefly describe theme, e.g., finding strength in tough times / the beauty of everyday moments]. Hope it speaks to you. Listen here: [Link] Thanks for being on this ride with me. - Malachi
• •Wear the journey! Our 'Fearless' tees and [Other Merch Item] are more than just merch – they're a reminder of the stories that connect us and the Heartland spirit we share. Grab yours and join the Jaggers Train: [Link to Store] #MalachiJaggersMusic #HeartlandStyle #Fearless
• •Just a quiet moment working on new tunes inspired by the views and stories right here in Indiana. 🎶 Every song is a piece of the journey. What inspires you? #Songwriting #MidwestMade #AuthenticMusic #MalachiJaggers
• •Life's a lot like an old country road – full of twists, turns, and unexpected beauty. What's a lesson you've learned on your journey lately? #FoodForThought #HeartlandWisdom #JaggersTrain #Community