Brand Tone

Artisanal & Passionate, Eco-conscious & Authentic, Personal & Creative, Warm & Inviting

Brand Values

• •Handmade Craftsmanship
• •Quality
• •Authenticity & Uniqueness
• •Eco-consciousness/Sustainability
• •Local Connection (evolving)
• •Passion for Creation

Best Practices

• •Emphasize the "Handmade" Narrative: Consistently highlight that each piece is crafted by hand. Use words like "artisanal," "handcrafted," "unique," "one-of-a-kind," and "made with passion." Detail parts of the process where appropriate to reinforce this.
• •Maintain a Warm, Personal, and Slightly Poetic Voice: Write as if you are the artisan sharing your passion. Use inviting language. Don't be afraid to evoke emotion and the sensory experience of using the products (e.g., "feel the gentle imperfections," "warmth and artistry").
• •Subtly Weave in Eco-Conscious Values: While the current ceramic line doesn't scream "eco" as loudly as "eco-responsible sewing," the values of slow production, natural materials (clay), and creating lasting items (vs. disposable) are inherently sustainable. Mention "mindful making," "conscious consumption," or the longevity of quality stoneware.
• •Use High-Quality, Authentic Visuals and Descriptive Language: Ensure photography aligns with the artisanal, quality feel. Your copy should complement these visuals by painting a picture with words, describing textures, subtle variations in glazes, and the intended atmosphere the pieces create.
• •Be Consistent Across All Channels (Acknowledging Evolution): While the product focus may evolve (textiles to ceramics), the core values of craftsmanship, quality, and passion should remain. If both lines co-exist, find a common thread (e.g., "Artisanal creations for a beautiful, mindful home"). Ensure the language on the website, Instagram, and TikTok, while adapted to each platform, reflects the same core personality. If the shift to ceramics is permanent and primary, gradually update older content (like Instagram bio if it no longer reflects the main focus) to avoid confusion.

Social Perception

The target audience likely appreciates unique, handcrafted items over mass-produced goods. They are probably interested in supporting small artisans and may have an inclination towards eco-friendly and sustainable products. They value aesthetics and the story behind a product.

Copy Examples

• •Gathered around stories, laughter, and the simple beauty of a shared meal. Our handcrafted ceramic tableware – each piece a unique invitation to connect. Discover the collection, made with passion in our Mireval workshop. ✨ #MaisonPoca #HandmadeCeramics #ArtisanalLiving #FrenchCraftsmanship #EcoChicDining
• •Embrace your morning ritual with our unique stoneware mug, handcrafted with soul in the South of France. Feel the gentle imperfections that tell the story of its creation, a testament to slow craft and a passion for a beautiful, functional art. Perfect for your favorite brew, designed to be cherished. #MaisonPocaCeramics #HandmadeMug #ArtDeLaTable #SupportArtisans #MirevalMade
• •From earth to your table 🌿✨ Our new aperitif collection is here! Perfect for those spring evenings and joyful gatherings. Handmade, unique, and ready to make memories. Link in bio! 😉 #Ceramics #Handmade #Aperitif #MaisonPoca #PotteryLove #FrenchArtisan
• •At Maison Poca, we believe in the beauty of the imperfect, the story in every touch. From our sun-drenched workshop in Mireval, we pour our passion into creating unique ceramic pieces that bring warmth and artistry to your home. Slow-made, with intention. #POCA #PetitesOndesCréativesArtisanales #Handcrafted #CeramicArt #MadeInFrance
• •💌 Fresh from the kiln: Discover Maison Poca's latest ceramic treasures!