Brand Tone

Enthusiastic & Passionate, Fan-centric & Relatable, Creative & Unique, Direct & Promotional, Approachable & Personal

Brand Values

• •Passion for Sports Fandom
• •Creativity & Uniqueness
• •Customer Experience
• •Quality (aspired)
• •Entrepreneurial Spirit & Giving Back
• •Transparency (emerging)

Best Practices

• •Know Your Audience Inside Out: Always write as if you're talking to a fellow passionate sports fan. Use language, references, and humor that resonate with them.
• •Embrace Enthusiasm: Let the passion for sports shine through in your words. Use exclamation points (judiciously), strong verbs, and an energetic pace.
• •Highlight Uniqueness: Continuously remind customers what makes SportballFans different – the original designs, the customization, the "unofficial" but dedicated fan-driven approach.
• •Be Authentic and Personal (Where Appropriate): Continue leveraging the founder's story and the small business feel. Use "we" and "you" to create a direct connection. The transparency in the FAQs is a good example to carry into other communications.
• •Maintain a Tone Guide: Develop a simple internal guide with keywords, phrases to use/avoid, and examples of on-brand copy to ensure consistency across all platforms and communications, especially as the brand might grow.

Social Perception

Emerging Brand, Niche Focus, Online Dependent, Limited Public Reviews, Potential for Positive Impact

Copy Examples

• •Headline for a new metal sign collection: "Forge Your Fandom. Hang Your Allegiance. 🔥 New Metal Signs Are Here!"
• •Instagram caption for a personalized item: "Your Name. Your Team. Your Rules. 🏆 Get your custom [Product Type] and make your fan cave legendary! Link in bio. #SportballFans #FanCaveGoals #[TeamName]"
• •Facebook ad copy: "Tired of boring walls? Show your true colors! 🏈🏀⚾️ SportballFans has the unique, high-quality sports decor you won't find anywhere else. Shop now and transform your space! 👉 [Link]"
• •Email subject line for a promotion: "⚠️ Warning: May Cause Extreme Fan Envy. (Plus, 15% Off!)"
• •Product description snippet for a t-shirt: "This isn't just a tee, it's a statement. Let everyone know where your loyalty lies, whether you're at the game or on the couch. Comfort, style, and pure, unadulterated fan spirit. 💪"