Brand Tone

Creative and Passionate, Enthusiastic and Engaging, Helpful and Sharing, Modern and Trendy, Approachable and Personal

Brand Values

• •Handmade Quality
• •Creativity and Experimentation
• •Personalization and Uniqueness
• •Joy and Inspiration
• •Transparency (in process)

Best Practices

• •Use emojis and upbeat language to maintain an enthusiastic and engaging tone.
• •Share behind-the-scenes glimpses and personal anecdotes to maintain relatability.
• •Highlight the handmade quality and unique aspects of the products in all communications.
• •Incorporate trending sounds and hashtags on platforms like TikTok to stay modern and relevant.
• •Actively engage with the audience by asking questions and responding to comments to foster a sense of community.

Social Perception

Appreciation for Craftsmanship, Seen as an Inspiration/Resource, Positive and Engaging Community, Visually Appealing Products

Copy Examples

• •✨ New trinket jars in the making! What color combo should I try next? Let me know in the comments! 👇 #resinart #handmade #epoxy
• •I'M OBSESSED! 😍 Look at this glossy finish on our new coasters! They're the perfect addition to any home. #resincrafts #homedecor #satisfying
• •Hey crafty friends! 👋 Check out my latest tutorial on creating 3D flower bloom resin coasters. Link in bio! #resinarttutorial #diy #crafting
• •Did you know you can design your own personalized keychain? 🎨 The perfect gift for any occasion! #personalizedgifts #handmadejewelry #custommade
• •I LOVE making these! 🥰 Each piece is unique and made with so much love. Thank you for supporting my small business! #handmade #supportsmallbusiness #art