Brand Tone

Elegant, Aspirational, Passionate, Quality-Conscious, Authentic

Brand Values

• •Elegance in Modesty: Providing stylish, refined clothing that aligns with principles of modest dressing. "Habiller la pudeur avec élégance" (Dressing modesty with elegance) is a key phrase.
• •Quality Craftsmanship & Exclusivity: Commitment to high-quality fabrics, unique and original designs, and small-series production, with some items handcrafted by the founder or selected partner workshops.
• •Responsible Production: Prioritizing quality over quantity and valuing artisanal work.
• •Modernity Rooted in Tradition: Reinterpreting traditional know-how and fabrics with a modern touch.
• •Singularity & Self-Expression: Encouraging women to express their unique style and personality.

Best Practices

• •Develop a Brand Voice Guide: Document key attributes of your brand's tone (e.g., elegant, empowering, authentic, respectful) and create a list of "words we use" and "words we avoid." Share this with anyone creating content.
• •Emphasize "Elegance" and "Quality": Consistently use sophisticated and descriptive language that reflects the high quality of materials, craftsmanship (e.g., "meticulously crafted," "noble fabrics," "hand-finished," "exclusive design"), and the elegance of the style.
• •Tell the Story: Weave in elements of the founder's passion, the inspiration behind collections ("Inspired by the beauty of colors and textures around us"), and the commitment to artisanal and responsible production to build authenticity and connection.
• •Speak to Aspirations and Values: Address the target audience's desire for fashion that aligns with their values of modesty while allowing them to feel stylish, confident, and unique ("Concilier leurs convictions avec leur style").
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy perfectly complements the elegant and refined visuals used on the website and social media. The words should enhance the story told by the images.

Social Perception

A provider of unique, elegant, and high-quality modest wear. The brand aims to be perceived as authentic and dedicated, emphasizing the founder's story and artisanal production.

Copy Examples

• •Ayaaz Couture: Where Timeless Elegance Meets Modern Modesty. Discover our new collection, meticulously crafted from the finest materials. Each piece, a testament to artisanal skill, designed to empower your unique style. Embrace sophistication, effortlessly.
• •Elevate your everyday. Our [Product Name, e.g., "Alma Silk Abaya"] is more than just a garment; it's an expression of grace and confidence. Hand-finished details and luxurious fabric you can feel. #AyaazCouture #ModestElegance #ArtisanalFashion
• •Inspired by the delicate beauty of desert flowers, the "Fleur du Désert" gown flows with every movement. Crafted in limited series, its unique design and premium [Fabric Type] ensure you feel as exquisite as you look. Experience the art of refined modesty.
• •Unveil Your Radiance: New Arrivals from Ayaaz Couture. Step into a world of exclusive designs and unparalleled quality. Ayaaz Couture invites you to explore pieces that honor your values without compromising on elegance.
• •From a dream nurtured by passion to a reality woven with dedication. Ayaaz Couture is born from a love for timeless style and a commitment to responsible, artisanal creation. Wear not just a design, but a story.