Brand Tone

Nostalgic, charming, and sophisticated with a touch of whimsy.

Brand Values

• •Nostalgia
• •Charm
• •Sustainability
• •Uniqueness
• •Timelessness

Best Practices

• •Use descriptive language that evokes the senses, focusing on sight, smell, and touch related to aged paper and vintage items.
• •Incorporate historical references or allusions to literature and art to enrich the brand's narrative.
• •Maintain a warm, friendly, and approachable tone to foster a sense of community among customers.
• •Emphasize the unique and one-of-a-kind nature of each item, highlighting its history and character.
• •Focus on sustainability and the act of preserving and repurposing items to align with eco-conscious values.

Social Perception

Perceived as a purveyor of unique, high-quality vintage-inspired art and decor, appreciated for its commitment to sustainability and the preservation of historical charm.

Copy Examples

• •"Discover the timeless beauty of our fine art prints, each one capturing the rustic charm of vintage paper and textures."
• •"Step back in time with our collection of aged page art, perfect for adding a touch of history and elegance to your home."
• •"Embrace the patina of the past with our unique selection of vintage-inspired decor, each piece telling a story."
• •"Indulge in the cozy nostalgia of our 'Aged Page' collection, where every item evokes the charm of old books and cherished memories."
• •"Transform your space into a haven of vintage delight with our carefully curated selection of art and decor, celebrating the beauty of aged paper and timeless design."