Brand Tone

Authoritative, Masculine, Supportive, Results-Oriented, Culturally Aware

Brand Values

• •Efficacy & Quality
• •Inclusivity & Specialization
• •Authenticity & Transparency
• •Confidence & Empowerment
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document Skingard's specific tone (Authoritative, Masculine, Supportive, Results-Oriented, Culturally Aware), key messaging points, approved terminology, and "words to avoid." Share this with anyone creating content.
• •Know Your Audience Deeply: Continuously research and understand the specific concerns, aspirations, language, and cultural nuances of black men seeking skincare solutions. Tailor copy to resonate with their lived experiences.
• •Prioritize Clarity and Authenticity: Avoid overly technical jargon unless explained. Be direct about product benefits and transparent about ingredients. Let genuine customer experiences and results speak for themselves.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual elements used in ads, social media posts, and on the website. The imagery should reinforce the masculine, modern, and results-driven message.
• •Regularly Audit and Refine: Periodically review all marketing copy across different platforms (website, social media, emails) to ensure it consistently reflects the defined brand tone and values. Adapt as the brand evolves or as new insights about the audience are gained.

Social Perception

Positive & Trusted (within its niche), Specialized & Knowledgeable, Community-Oriented, Aspirational yet Achievable

Copy Examples

• •Stop hiding your skin. Skingard’s Radiance Serum, formulated in France, targets dark spots and evens skin tone for black men. See visible results. Take control of your complexion. Shop now.
• •Dealing with razor bumps? You're not alone. Our Soothing Aftershave Balm is packed with natural anti-inflammatories to calm irritation and prevent ingrown hairs. Learn more about the science behind smoother shaves on our blog. #SkingardScience #MensSkincare
• •Skingard Invincible Moisturizer: Engineered for the demands of your skin. Hydrates without greasiness, fortifies your skin's natural barrier. Face the day with undeniable confidence. Your skin, upgraded.
• •Real guys, real results! 🔥 Check out @[UserTag]'s amazing skin transformation using our Acne Control Kit. Got your own Skingard story? Share it with #SkingardGlowUp and inspire the brotherhood! We're in this together.
• •Skingard: Expert Skincare for Black Men. Finally, products designed with your unique skin in mind. From Dakar to Paris, achieve the flawless complexion you deserve. Effective. Natural. Made for you.