Brand Tone

Elegant, Informative, Expert (B2B), Sensory, and slightly aspirational.

Brand Values

• •Purity & Naturalness
• •Innovation
• •Expertise
• •Italian Heritage & Craftsmanship
• •Sensory Experience

Best Practices

• •Highlight Italian Heritage & Craftsmanship: Weave in phrases like "Made in Italy," "artisanal tradition," "Italian Noses,"
• •Use sensory language to evoke emotions and memories associated with scents.
• •Emphasize the purity and naturalness of essences, avoiding dilution.
• •Showcase the innovative technology behind cold nebulization and professional diffusers.
• •Position Addora as experts in olfactory marketing, focusing on benefits for businesses.

Social Perception

A sophisticated and innovative brand that specializes in olfactory marketing, offering both consumer products and B2B solutions. The perception should emphasize the quality and purity of their essences, their Italian heritage, and their expertise in scent marketing.

Copy Examples

• •Partner with Addora, artisans of smell, to design your unique olfactory signature.
• •Discover the power of scent marketing with Addora's professional diffusers. Increase customer dwell time and purchase propensity.
• •Experience the purity of Italian craftsmanship with Addora's meticulously crafted essences.
• •Addora: Where innovation meets olfactory artistry, transforming spaces through scent.
• •Elevate your brand with Addora's unique olfactory signature, designed to enhance customer experience and brand recognition.