Brand Tone

Empowering, Inclusive, Problem-Solving, Professional, Caring, Confident, Direct & Clear

Brand Values

• •Inclusivity & Accessibility
• •Empowerment
• •Quality Craftsmanship
• •Customer-Centricity
• •Authenticity
• •Dignity & Respect
• •Innovation

Best Practices

• •Use empowering language to highlight how WearAble by Lega improves customers' lives and confidence.
• •Emphasize the inclusivity of the brand, showcasing that it caters to individuals of all abilities and body types.
• •Focus on the problem-solving aspect of the brand, directly addressing the challenges of finding well-fitting clothes.
• •Maintain a professional tone while also conveying empathy and understanding.
• •Clearly communicate the unique value proposition of custom-made clothing and the brand's commitment to quality and customer satisfaction.

Social Perception

Positive, Appreciative, Respected Niche Provider, Trustworthy, Innovative

Copy Examples

• •"WearAble by Lega: Empowering Abilities, Redefining Fashion. Clothes made for you, not the other way around."
• •"Experience the perfect fit with our custom-made suits, designed to enhance your comfort and confidence, regardless of your body type."
• •"Tired of ill-fitting clothes? WearAble by Lega provides tailored solutions for individuals of all abilities, ensuring a flawless fit every time."
• •"From Paralympic swimmer David Lega, WearAble by Lega offers high-quality, custom-tailored clothing that complements your inner strength with outer strength."
• •"WearAble by Lega: Where inclusivity meets impeccable style. Discover the freedom of wearing clothes made just for you."