Brand Tone

Friendly, engaging, eco-conscious, and product-focused.

Brand Values

• •Sustainability
• •Eco-friendliness
• •Community respect
• •Effectiveness
• •Engagement

Best Practices

• •Maintain a short, engaging, and product-focused approach in copywriting.
• •Emphasize the eco-friendly benefits and key selling points (e.g., 'eco-friendly punch,' 'say goodbye to chemicals').
• •Incorporate a friendly and conversational tone.
• •Acknowledge and respect local communities and traditions when relevant.
• •Use visual content (like short videos) to enhance engagement.

Social Perception

Eco-conscious, community-respectful, and dedicated to providing effective, sustainable cleaning solutions.

Copy Examples

• •"Get your eco-friendly punch with our cleaning pods!"
• •"Say goodbye to chemicals with our sustainable cleaning solutions."
• •"Let's chat about a cleaner, greener future!"
• •"Making sustainable cleaning easy and fun!"
• •"Small pods, big impact: Join the eco-cleaning revolution!"