Brand Tone

Historic, Lively, Welcoming, Contemporary & Innovative (Behind the Scenes), Informal & Engaging (Social Media)

Brand Values

• •Heritage & Tradition
• •Community & Sociability
• •Quality & Enjoyment
• •Adaptability & Resilience
• •Entertainment

Best Practices

• •Embrace the Heritage: Regularly weave in mentions of the pub's long history (since 1851, Hogarth connection) to reinforce authenticity and tradition. Use phrases like "classic," "traditional," "proper pub."
• •Keep it Lively and Engaging: Use vibrant, energetic language, especially when promoting events, sports, or weekend nights. Incorporate questions, calls to action, and relevant emojis in social media copy to encourage interaction.
• •Maintain a Friendly & Welcoming Voice: Address the audience directly (e.g., "Join us," "Your local"). Highlight the friendly staff and the "home away from home" feel.
• •Showcase Versatility: Reflect the different facets of the pub – the traditional main bar, the fun karaoke room, the private event spaces. Tailor the tone slightly for each offering while keeping it under the overarching brand voice.
• •Be Genuinely London: Use colloquialisms or references that resonate with Londoners and visitors seeking an authentic city experience, reinforcing its West End location and character.

Social Perception

Generally seen as a classic, lively, and historic London pub with a great atmosphere, good for a pint, watching sports, and enjoying pub food, particularly burgers. It's appreciated for its character, late license, and entertainment options like karaoke. Many view it as a reliable spot in the West End.

Copy Examples

• •Step into history, stay for the cheer! The Old Crown on New Oxford Street – serving Londoners since 1851. Proper pints, classic grub, and a cracking atmosphere await. Your traditional local with a lively heart. #OldCrownLondon #HistoricPub #WestEndGem
• •Burger cravings? You know where to find London's legendary stacks! Paired with a perfect pint, it's the only way to do midweek. Join us at The Old Crown – your taste of tradition. #BestBurgers #PubFood #LondonEats
• •Unleash your inner rockstar! 🎤 Our legendary karaoke nights are back at The Old Crown. Grab your mates, pick your anthem, and own the stage in our dedicated karaoke room. Good times guaranteed! #KaraokeNightLondon #SingYourHeartOut #TheOCExperience
• •The West End's calling! When the lights go down, the energy goes up at The Old Crown. DJs, late license, and the best vibes on New Oxford Street. Your unforgettable London night starts here. #LondonNightlife #LateNightLondon #WeekendVibes
• •More than just a pub, we're a piece of London's story. From Hogarth's sketches to your Friday night, The Old Crown offers a whimsical escape with stories in every corner. Come find your new old favourite. #LondonHeritage #TraditionalPub #CosyCorner