Brand Tone

Artistic, Inspirational, Quality-Conscious, Friendly, Proudly French, Eco-Conscious

Brand Values

• •Originality & Creativity
• •Passion for Travel & Discovery
• •Artistic Design & Illustration
• •Craftsmanship & Attention to Detail
• •Made in France / Local Production
• •Eco-friendliness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., artistic, inspirational, meticulous, friendly, proudly French), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Consistently weave narratives into product descriptions, social media posts, and blog content. Focus on the inspiration behind each map and the adventures it represents, rather than just its physical features.
• •Highlight Core Values: Regularly and naturally incorporate brand values like "Made in France," "eco-friendly production," "original design," and "passion for travel" into communications. This reinforces what the brand stands for.
• •Maintain Visual-Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic. If the visuals are artistic and detailed, the copy should reflect similar sophistication and attention to craft.
• •Engage Authentically: When interacting with customers on social media or through other channels, maintain the established friendly and passionate tone. Respond thoughtfully to comments and questions, reinforcing the brand's personality.

Social Perception

The brand is perceived as a creator of beautiful, artistic products suitable for home decor and as travel-inspired gifts. The "Made in France" and "eco-friendly" aspects likely contribute positively to their image among conscious consumers.

Copy Examples

• •Instagram Post (New Map Launch): "Unfold a new adventure. ✨ Our latest illustrated map of [City/Region] is here, meticulously crafted in our Lille workshop to bring the spirit of exploration right to your walls. Every line, every hue, tells a story. Where will it take you? #Méridiano #IllustratedMap #TravelArt #MadeInFrance #WallDecor"
• •Website Product Description Snippet: "More than just a map, this is an invitation. Designed with a passion for detail and a love for [Place's] unique charm, our [Product Name] print is a piece of art that whispers tales of discovery. Printed on eco-friendly paper, it’s a beautiful reminder of adventures past or those still to come."
• •Email Newsletter Subject: "Journey Through Art: Discover the New Collection from Méridiano" Body Snippet: "Bonjour [Customer Name], At Méridiano, we believe every place has a story. Our new collection of illustrated maps is designed in France with meticulous care, ready to inspire your next escape or adorn your favorite space with memories and dreams. Explore the artistry..."
• •Social Media Ad (Targeting Travel Enthusiasts): "Fuel your wanderlust. 🌍 Our beautifully illustrated maps are more than just decor; they're conversation starters, dream planners, and timeless tributes to the places you love. Designed and printed in France. Find your Meridiano."
• •About Us Page Snippet (Revised for emphasis): "From our Lille, France workshop to your home, Méridiano transforms passion into art. We meticulously design and illustrate maps that don't just show places, but tell their unique stories. We're driven by a love for travel, a dedication to beautiful design, and a commitment to eco-friendly French production."