Brand Tone

Elegant & Sophisticated, Appreciative of Heritage & Craftsmanship, Modern & Accessible, Informative & Inviting, Aspirational & Empowering

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Modern Elegance
• •Customer Connection
• •Authenticity

Best Practices

• •Embrace "Elegant Heritage": Consistently use language that evokes both the richness of tradition (e.g., "heritage," "handwoven," "artistry," "timeless") and sophisticated modernity (e.g., "contemporary," "chic," "modern silhouette," "versatile").
• •Focus on Fabric and Craftsmanship: Highlight the quality of materials and the skill involved in creating the sarees. Use descriptive adjectives that appeal to touch and sight (e.g., "soft," "breathable," "intricate," "vibrant").
• •Tell a Story (Subtly): Connect the sarees to the life and aspirations of the modern Indian woman. Imply how the garment can be a part of her identity and her various roles, blending cultural pride with contemporary life.
• •Maintain a Warm and Invitational Voice: Encourage engagement by being approachable. Use phrases like "Discover," "Explore," "Join us," and ensure calls to action are clear but not overly aggressive.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visuals. If the image is of a luxurious silk saree, the copy should reflect that opulence. If it’s a comfortable cotton saree, the language should convey ease and everyday elegance.

Social Perception

As a Specialist Retailer, Culturally Connected, Aesthetic Appeal

Copy Examples

• •Ananya's Vastralaya: Weaving Tradition into Your Modern Elegance. Discover Sarees That Tell Your Story.
• •Experience the caress of pure Chenoori silk, designed for the discerning woman who moves effortlessly between timeless tradition and contemporary chic. Our latest arrival drapes beautifully, offering comfort that lasts and an elegance that captivates. Make it yours.
• •Each thread a whisper of heritage, each drape a statement of your unique style. Explore our new Mangalagiri Cotton collection – where ancestral artistry meets modern comfort. ✨ Link in bio to shop! #AnanyasVastralaya #SareeLove #IndianHandloom #ModernTradition
• •Looking for a saree that's as versatile as you are? Ananya's Vastralaya offers a curated collection of ethnic sarees, from luxurious silks for special occasions to breathable cottons for everyday grace. Celebrate your heritage with a touch of modern sophistication. Shop now and enjoy timeless elegance delivered to your door.
• •Welcome to Ananya's Vastralaya! Join us as we unveil the beauty and craftsmanship behind India's most iconic garment. From the rich looms to your wardrobe, discover sarees that blend timeless tradition with contemporary style. Don't forget to subscribe for your regular dose of elegance!