Brand Tone

Enthusiastic, Value-Driven, Direct, Approachable, Slightly Edgy/Cool

Brand Values

• •Value for Money
• •Sustainability/Resourcefulness
• •Uniqueness and Exclusivity
• •Customer Satisfaction
• •Passion for the Outdoors/Sports

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology and a conversational style that resonates with outdoor enthusiasts and bargain hunters (e.g., "kit," "sick," "drops," "full whack"). Avoid overly corporate jargon.
• •Emphasize Scarcity and Uniqueness: Consistently highlight that items are "one-off," "limited," or "super rare" to create urgency and appeal to the desire for exclusivity.
• •Be Direct and Benefit-Oriented: Clearly state the value proposition – high-quality gear at low prices due to the sample/surplus model. Focus on what the customer gains.
• •Inject Personality and Enthusiasm: Let the passion for the products and the thrill of finding a deal shine through. Use energetic language and don't be afraid of a bit of playful confidence.
• •Maintain Transparency: Be open about why the products are discounted (samples, surplus) to build trust. Reinforce the sustainability angle as a positive byproduct.

Social Perception

Trusted Source for Deals, Reliable Service, High-Quality Products

Copy Examples

• •Headline: Sick Gear. Unreal Prices. Don't Sleep On These Drops. Body: Your next adventure just got a whole lot cheaper. We snag those one-off samples and end-of-line treasures so you get top-tier outdoor kit without emptying your wallet. Once it’s gone, it’s gone for good. You know the drill. CTA: Shop the Drop
• •Headline: Fresh Finds. Fresher Prices. Body: Stop paying full whack. Sample Drop hooks you up with unique ski, snowboard, and outdoor gear that brands over-ordered or used as display. It's all new, all awesome, and all massively discounted. Your mates will be jealous. CTA: Score a Steal
• •Headline: Sustainable Steals for the Savvy Adventurer. Body: Love the planet? Love a bargain? We rescue top-quality sample and surplus gear before it goes to waste, offering you killer kit at prices that make sense. Good for your wallet, great for the Earth. CTA: Gear Up & Give Back
• •Headline: That Colourway You Can't Find? We Might Have It. Body: Tired of the same old gear everyone else has? Our sample drops often feature super rare items and unique colourways that never even hit the main production. Get ready to stand out. CTA: Discover Unique Finds
• •Headline: Price Match? We'll Do You One Better. Body: We’re confident our prices on unique sample gear are unbeatable. So confident, if you find it cheaper elsewhere, we’ll not only match it – we’ll throw in a beer to say cheers. Seriously. (UK Only, T&Cs apply). CTA: Find Your Next Bargain