Brand Tone

Expert & Knowledgeable, Trustworthy & Reliable, Approachable & Helpful, Heritage-Proud & Family-Oriented, Customer-Focused

Brand Values

• •Quality
• •Expertise & Heritage
• •Sustainability & Environmental Responsibility
• •Customer Service & Support
• •Accessibility
• •Innovation

Best Practices

• •Leverage Expertise with Clarity: Share in-depth knowledge and advice in a way that is easy for amateur gardeners to understand. Avoid overly technical jargon unless explained. The tone should be that of a friendly expert.
• •Emphasize Heritage and Trust: Weave in the Wyevale Nurseries story and its long-standing reputation for quality and British-grown plants to build confidence. Phrases like "family-owned since 1930" or "decades of horticultural experience" reinforce this.
• •Be Genuinely Helpful: Focus on providing solutions and support for the customer's gardening journey. Anticipate their questions (as seen in their extensive FAQ section) and offer practical, actionable advice.
• •Maintain a Professional yet Warm Voice: The tone should be reliable and authoritative but also welcoming and passionate about gardening. Avoid being overly casual or, conversely, too formal and distant.
• •Highlight British Roots and Sustainability: Consistently mention that plants are British-grown, often from UK provenance seed, and allude to sustainable growing practices. This appeals to customers who value local sourcing and environmental responsibility.

Social Perception

New Entrant (Wyevale Hedges) with Strong Backing, Wyevale Nurseries - Respected & Established, Association with "Wyevale", Positive for Quality and British-Grown

Copy Examples

• •Headline: Create Your Perfect British Hedge with Wyevale. Quality Plants, Decades of Expertise. Body: Dreaming of a beautiful, thriving hedge? At Wyevale Hedges, we bring you the finest British-grown bare root plants, nurtured with over 90 years of family expertise from Wyevale Nurseries. Get expert advice and the perfect hedge for your garden, delivered to your door.
• •Social Media Post: Image: Lush, healthy hedging plants. Text: Why choose bare root hedging? 🤔 Faster establishment, larger root systems, and great value! Our Wyevale Hedges are lifted fresh from our Herefordshire fields, ready to bring life and beauty to your garden. Got questions? Our experts are here to help! #WyevaleHedges #BritishGrown #GardeningTips #BareRootHedges
• •Product Description Snippet (for a specific hedging plant): Grown with care on our Herefordshire nurseries, [Plant Name] is a fantastic choice for a [e.g., dense, wildlife-friendly] hedge. Tolerant of [conditions], it offers [benefits, e.g., year-round interest, vibrant colour]. Our bare root plants are supplied ready for easy planting, ensuring a strong start for your new hedge. Backed by Wyevale's heritage of quality.
• •Email Subject Line: Your Journey to a Beautiful Hedge Starts Here | Expert Tips from Wyevale Hedges Email Body Snippet: Hello [Customer Name], Ready to transform your outdoor space? At Wyevale Hedges, we don't just sell plants; we share our passion and knowledge built over generations. Discover our range of top-quality, UK-grown hedging and find all the guidance you need for successful planting and care.
• •Website Banner: From Our Fields to Your Garden: Wyevale Hedges – Quality You Can Trust, Grown in Britain.