Brand Tone

Supportive and Motivational, Passionate and Enthusiastic, Expert and Informative, Community-Oriented, Accessible and Inclusive.

Brand Values

• •Health and Wellness
• •Quality and Performance
• •Support and Empowerment
• •Community
• •Personalized Service
• •Excellence

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality (e.g., The Mentor, The Coach, The Friendly Motivator), tone characteristics (e.g., Empowering, Clear, Enthusiastic), vocabulary (words to use/avoid), and grammar style (e.g., active voice, use of contractions).
• •Emphasize Benefits, Not Just Features: While features are important (e.g., durable double-wheel design allowing you to focus on building core strength.
• •Maintain Consistent Language: Keep the language and tone consistent across all platforms and touchpoints.
• •Use Customer Language: Incorporate customer reviews and testimonials to connect with the audience. Use language your target audience uses.
• •Focus on building core strength: This builds trust and brand recognition.

Social Perception

Emerging Brand, Positive (Limited Data), Product-Focused, Professional Aspiration

Copy Examples

• •We're your partners in wellness, dedicated to providing high-performance gear and the supportive community you need to thrive.
• •Add the [Product Name] to your cart and take the next step towards a healthier, happier you!
• •Unleash Your Potential
• •Take Control of Your Fitness Journey
• •Our team is comprised of fitness enthusiasts who are here to provide expert advice, guidance.