Brand Tone

Innovative and Modern, Professional and High-Quality, Solution-Oriented and Practical, Inspiring and Creative, Confident and Authoritative

Brand Values

• •Quality and Durability
• •Innovation
• •Sustainability and Eco-Friendliness
• •Customer Focus and Problem Solving
• •Aesthetic Versatility and Creativity
• •Efficiency and Convenience

Best Practices

• •Showcase Quality and Durability through Specifics: Mention Hyundai L&C manufacturing, 10+ year durability, resistance features (stain, scratch, moisture), and eco-certifications.
• •Highlight Eco-Credentials and Safety Consistently: Weave in the message of sustainability, low VOCs, and safety features across different communication channels.
• •Balance Practical Information with Inspirational Language: Pair the technical details with copy that speaks to "endless possibilities," "transformations," and "creative freedom".
• •Use Visuals to Showcase Transformations: Before-and-after photos and videos are powerful tools to demonstrate the impact of Bodaq film.
• •Target Content to Specific Audience Segments: Tailor messaging for interior designers, architects, homeowners, and commercial clients, highlighting the benefits most relevant to each group.

Social Perception

Positive for Professionals, Appealing to End-Users, Seen as a Smart Alternative, Reliable and High-Quality, Growing Awareness

Copy Examples

• •Bodaq: The innovative interior film solution for next-generation design.
• •Transform your space with Bodaq. Endless design possibilities, superior durability, and cost-effective renovation.
• •Experience the quality of Hyundai L&C with Bodaq. The best-selling interior film, designed for lasting beauty and performance.
• •Bodaq offers an eco-friendly and efficient alternative to traditional renovation. Create your dream space with minimal downtime.
• •Recreate your world with Bodaq. Inspiring designs and a professional finish for any interior project.