Brand Tone

Passionate, Personal, Enthusiastic, Engaging, Accessible, Aspirational, Empowering, and Expressive

Brand Values

• •Individuality and Self-Expression
• •Passion for Creation
• •Quality and Durability
• •Feminine Beauty
• •Customer Connection

Best Practices

• •Maintain a consistent tone of voice across all platforms.
• •Use clear and concise language to convey the brand's message.
• •Incorporate relevant hashtags to increase visibility on social media.
• •Showcase customer stories and testimonials to build trust and credibility.
• •Respond promptly to customer inquiries and feedback to foster a sense of community.

Social Perception

Emerging small business with direct customer interaction and a budding community.

Copy Examples

• •"Each piece a little treasure, made with love, for you."
• •"Discover jewelry designed to reflect the inner and outer beauty of every woman."
• •"Express your individuality through our unique and personalized stainless steel jewelry."
• •"New collection alert! Get 10% off with code [CODE] and find the perfect piece to tell your story."
• •"Order number 1001 is on its way to Sylvie! Thank you for supporting our small business."