Brand Tone

Accessible & Inclusive, Passionate & Expert, Customer-Centric & Trustworthy, Value-Oriented

Brand Values

• •Accessibility
• •Quality & Authenticity
• •Customer Satisfaction
• •Wide Selection
• •Passion for Perfume

Best Practices

• •Develop Clear Brand Guidelines: Document the brand's voice, tone, and style. Include approved terminology (e.g., "affordable luxury," "authentic fragrances") and phrases to avoid. Share this with anyone creating content.
• •Prioritize Transparency: Given the mixed online signals about legitimacy, be upfront about sourcing, guarantees, and customer service processes to build trust. Clearly state the origin of "inspired olfactory creations" if they are a significant part of the inventory.
• •Focus on Value and Quality Consistently: In all communications, reiterate the commitment to providing authentic fragrances at accessible prices without sacrificing quality.
• •Engage with Passion: Let the genuine enthusiasm for perfume shine through in product descriptions, blog posts (if any), and customer interactions. Share knowledge and tips to position the brand as a go-to resource.
• •Monitor and Respond to Customer Feedback: Actively monitor reviews and customer inquiries across all platforms (even if an official social media presence is minimal). Address concerns promptly and professionally to reinforce a customer-centric approach and manage social perception.

Social Perception

Positive Customer Experiences (from one source), Potential Legitimacy Concerns (from another source), Limited Online Visibility

Copy Examples

• •Headline: Your Signature Scent Shouldn't Break the Bank. Discover Affordable Luxury at Maison des Fragrances. Body: Dive into a world of exquisite aromas without the premium price tag. At Maison des Fragrances, we believe everyone deserves to experience the joy of high-quality perfume. Explore thousands of authentic fragrances today!
• •Headline: Passionate About Perfume? So Are We. Body: From timeless classics to exciting new discoveries, our curated collection has something for every nose. Let our fragrance experts help you find your perfect match. Quality and authenticity, guaranteed.
• •Headline: Unlock a Universe of Scents. Amazing Prices, Delivered to Your Door. Body: Why pay more? Maison des Fragrances brings you genuine brand-name perfumes and captivating inspired editions at prices you’ll love. Fast shipping and dedicated customer care.
• •Headline: The Perfect Perfume for Every Story. Find Yours at Maison des Fragrances. Body: Whether it's a gift for someone special or a treat for yourself, discover an extensive range of fragrances for men, women, and children. Exceptional quality, unbeatable value.
• •Headline: Don't Just Dream About Designer Perfumes. Own Them. Body: Experience the allure of luxury scents at a fraction of the cost. Maison des Fragrances is your trusted source for affordable, authentic perfumes. Your new favorite fragrance awaits!