Brand Tone

energetic, direct, and results-oriented

Brand Values

• •Effectiveness & Performance: Providing products that deliver noticeable benefits in energy, strength, and focus to support demanding work.
• •Health & Wellbeing: Promoting better health and wellbeing for active individuals, particularly in the workplace.
• •Convenience: Offering easy-to-consume nutrition for people on the go or with busy schedules.
• •Quality & Taste: Using good ingredients to create products that are not only effective but also enjoyable to consume.
• •Support for the "Everyday Worker": A mission to "bring change to the neglected manual trades and labour and promote the benefits of feeling better at work."

Best Practices

• •Use Strong Verbs and Active Language: Words like "power," "crush," "boost," "conquer," "ignite" convey energy and effectiveness.
• •Focus on Tangible Benefits: Clearly state what the customer will gain – more energy, better focus, enhanced recovery, improved strength.
• •Keep it Direct and Concise: Get straight to the point. The target audience is busy and appreciates clear, unambiguous messaging.
• •Incorporate a "Hardworking" Persona: Speak the language of those in demanding jobs, acknowledging their efforts and positioning the products as essential support.
• •Balance Performance with Enjoyment: While emphasizing effectiveness, also highlight the taste and satisfaction of consuming the products. "Great taste" is a recurring theme.

Social Perception

a provider of effective and tasty energy and protein snacks. Users on TikTok appreciate the taste and the energy boost the products provide. The brand aims to be seen as a go-to for "hardworking, everyday people" who need a nutritional edge.

Copy Examples

• •Headline for a new protein bar: "CRUSH YOUR DAY. NOT YOUR ENERGY. New WORKFIT Power Bar – 20g Protein, Max Taste. Get It Done."
• •Social Media Post (Image: Worker looking focused on a demanding task): "Long shift ahead? Don't just get through it, power through it. WORKFIT Energy Gums deliver sustained energy and focus, no jitters, no crash. Grab yours and make today productive."
• •Website Product Description Snippet (for Energy Shots): "Need a serious boost, fast? The WORKFIT Blast Energy Shot is your pocket-sized power-up. 200mg caffeine, plus vital vitamins for when you need to hit that deadline or conquer that tough job. Feel the power."
• •Email Subject Line to a potential corporate client: "Boost Your Team's Energy & Productivity with WORKFIT."
• •TikTok Video Caption (showing someone easily eating a Spark Bite on a break): "Hard graft deserves a proper reward! WORKFIT Spark Bites – high fibre, awesome flavour. Keep your energy up & your body happy. #WorkFuel #HealthySnack #TradesLife"