Tono de Marca

Natural & Earthy, Artisanal & Craft-Oriented, Appreciative & Calm, Slightly Aspirational & Lifestyle-focused, Eco-Conscious (implied)

Valores de Marca

• •Craftsmanship
• •Natural Beauty & Materials
• •Uniqueness & Individuality
• •Connection to Nature
• •Quality & Durability
• •Sustainability (emerging)

Mejores Prácticas

• •Emphasize Natural Materials: Consistently use words like 'natural wood,' 'real wood,' 'handcrafted,' 'artisanal,' and 'eco-friendly' (where applicable and verifiable).
• •Focus on Sensory Details: Describe the look, feel (texture, warmth), and even the subtle scent of wood to create a richer, more immersive brand experience.
• •Highlight Uniqueness: Remind customers that due to the natural variations in wood grain, each product is one-of-a-kind.
• •Tell a Story of Craftsmanship: Briefly allude to the care and skill involved in creating the products, reinforcing the 'handcrafted' value.
• •Maintain a Calm and Appreciative Voice: Avoid overly aggressive sales language. Instead, let the inherent beauty and quality of the wooden products speak for themselves, appealing to a customer who values understated elegance and natural connection.

Percepción Social

Customers generally appreciate the aesthetic appeal, uniqueness, and eco-friendly nature of wooden products. Craftsmanship and durability are often cited as desirable qualities. Customers likely expect good quality, unique designs, and a product that reflects the 'natural' and 'handcrafted' promises.

Ejemplos de Copy

• •Headline: Embrace Nature's Touch. Discover Our Handcrafted Wooden Phone Cases. Body: Crafted from real wood, each OnWood case brings a unique piece of the forest to your fingertips. Protect your tech, naturally.
• •Headline: Elevate Your Workspace. With OnWood Desk Organizers. Body: Bring calm and order to your desk with the warmth of handcrafted wood. Our organizers aren't just functional; they're a statement of natural elegance.
• •Headline: Unplug & Recharge. The Natural Way. Body: Experience the simple beauty of our wooden wireless chargers. Seamlessly blending technology with nature, for a mindful charge.
• •Headline: Gifts That Grow More Cherished. Body: Looking for something truly special? Our unique wooden accessories are handcrafted with care, making them thoughtful gifts that tell a story of nature and craftsmanship.
• •Headline: Your Style, Rooted in Nature. Body: From phone accessories to everyday essentials, OnWood products are designed for those who appreciate the unique beauty of handcrafted wooden goods. Carry a piece of nature with you.