Brand Tone

Authentic, trustworthy, and subtly sophisticated

Brand Values

• •Authenticity
• •Craftsmanship
• •Elegance
• •Uniqueness
• •Trustworthiness

Best Practices

• •Focus on clear and direct communication to build trust, given the lack of established online presence.
• •Emphasize the brand's unique selling proposition to differentiate from similar-named artisans.
• •Incorporate customer testimonials (once available) to foster credibility.
• •Maintain a consistent brand voice across all platforms to establish a recognizable identity.
• •Highlight the craftsmanship and origin of the jewelry to appeal to customers interested in handmade items.

Social Perception

Aspiring for a perception of trustworthiness, unique artistry, and sophisticated elegance, while distinguishing itself from other brands.

Copy Examples

• •Discover meticulously crafted jewelry, designed with passion and inspired by the beauty of Amsterdam.
• •Experience the artistry of Liora Amsterdam, where every piece tells a story.
• •Elevate your style with our unique collection of handcrafted jewelry, made with the finest materials.
• •We believe in creating timeless pieces that you'll cherish for years to come. Explore the Liora Amsterdam collection today.
• •From our hands to your heart, each piece of Liora Amsterdam jewelry is a symbol of enduring beauty and craftsmanship.