Brand Tone

Direct and Promotional, Reassuring

Brand Values

• •Affordability/Value
• •Convenience
• •Variety
• •Customer Satisfaction

Best Practices

• •Prioritize Value and Savings: Always highlight discounts, special offers (like '5% OFF NO PIX'), and the benefit of 'free shipping' in your copy.
• •Maintain a Reassuring Stance: Consistently mention 'Satisfaction Guaranteed or Money Back' and 'Exchanges and Returns in up to 7 days' to build trust and reduce purchase anxiety.
• •Create a Sense of Urgency (Subtly): Phrases like 'Offers of the Week' or 'Limited Time' can encourage quicker purchase decisions.
• •Use clear and direct language focused on the benefits to the customer.
• •Incorporate keywords related to discounts, savings, and value to improve SEO.

Social Perception

A brand that offers value for money, convenience, and customer satisfaction.

Copy Examples

• •FRETE GRÁTIS + 5% OFF NO PIX
• •Economize R$ X
• •Offers of the Week
• •Satisfaction Guaranteed or Money Back
• •Exchanges and Returns within 7 days