Brand Tone

Elegant & Sophisticated, Artisanal & Authentic, Confident & Assured, Heritage-Rich

Brand Values

• •Quality Craftsmanship
• •Heritage
• •Durability & Timelessness
• •Authenticity
• •Customer Satisfaction (implied)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., Elegant, Artisanal, Confident, Heritage-Rich), personality traits, key messaging points, preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Emphasize Core Values: Consistently weave in the brand's core values like "Quality Craftsmanship," "Heritage," "Durability," and "Authenticity" into all copy, from product descriptions to social media and advertising.
• •Use Storytelling: Leverage the brand's 60-year family history and the narrative of Italian craftsmanship to create an emotional connection and reinforce authenticity. Stories make the brand more memorable and relatable.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the specific leather, the handmade process, or the attention to detail that signifies quality. For example, "Each creation is fruit of a know-how handed down from generation to generation, where fine leather, timeless design and attention to detail give life to unique bags."
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are consistent across the website, social media platforms, email marketing, customer service interactions, and any third-party seller descriptions. Regular audits can help maintain this consistency.

Social Perception

The intended perception Manyla aims for is that of a high-quality, luxurious, and authentic Italian leather bag brand rooted in traditional craftsmanship. The descriptions on platforms like Etsy reinforce this perception by using similar language focusing on Italian make, quality leather, and handcrafted details.

Copy Examples

• •Headline: Manyla: Generations of Italian Artistry, Crafted for You. Body: More than a bag, it's a legacy. For over 60 years, our family has transformed the finest Italian leather into timeless expressions of style and quality. Discover the Manyla difference – where heritage meets modern elegance.
• •Product Description Snippet: Each stitch tells a story of Italian passion. Our [Bag Name] is meticulously handcrafted by master artisans, using only premium, sustainably sourced leather. An investment in enduring style and unparalleled craftsmanship.
• •Social Media Post: The essence of Italian luxury, in your hands. The Valery bag by Manyla, a testament to timeless design and the rich tradition of handcrafted leather. Experience authentic Italian savoir-faire. #ManylaBags #ItalianLeather #HandmadeLuxury #TimelessElegance
• •Email Subject Line: Discover the Art of Italian Leather: Your New Manyla Awaits. Email Body Snippet: At Manyla, we believe true luxury lies in the details. From the careful selection of each hide to the final, expert touch, your Manyla bag is a promise of lasting beauty and quality.
• •Brand Story Snippet: Born from a passion for leather and a dedication to Italian artisanal tradition, Manyla has been creating iconic bags for over six decades. We don't just make bags; we craft companions for your journey, designed to tell your story with authentic beauty.