Brand Tone

Professional & Authoritative, Elegant & Aspirational, Helpful & Informative, Direct & Promotional

Brand Values

• •Quality
• •Professionalism
• •Durability & Performance
• •Customer Empowerment
• •Safety & Care

Best Practices

• •Maintain a consistent brand voice across all platforms, emphasizing the 'salon-quality' and 'Russian-made' aspects.
• •Use aspirational language to inspire customers to achieve beautiful, professional-looking nails.
• •Incorporate educational content and beauty insights to establish authority and build trust.
• •Clearly communicate promotional offers and calls to action on social media.
• •Actively engage with customer feedback and reviews to foster a sense of community.

Social Perception

Positive, with customers appreciating the quality and results of the nail products. The social media presence is geared towards building a community interested in nail art and high-quality nail care in the UAE. There is a potential for brand confusion due to the generic nature of the name "Azure Sands" being used by other businesses in different sectors (candles, resorts, etc.).

Copy Examples

• •Elevate your nail game with Anastasiia Professional, Russian-made gel polishes for salon-quality results.
• •Transform your nails into a masterpiece with our durable and easy-to-use builder gels.
• •Discover the secret to flawless, long-lasting manicures that last up to 21 days without peeling or lifting.
• •Tap the link in our bio to shop now and experience the difference quality makes.
• •Explore our blog for expert beauty insights and nail care tips to achieve professional-looking nails at home.