Brand Tone

Practical & Solution-Oriented, Modern & Tech-Savvy, Confident & Reassuring

Brand Values

• •Innovation
• •Quality & Durability
• •Functionality & Simplicity
• •Empowerment
• •Style
• •Customer Focus

Best Practices

• •Develop a Brand Voice Chart that defines the brand's personality (e.g., "Adventurous, Innovative, Reliable") and lists "Do's" (e.g., "Use active voice," "Focus on solutions," "Inspire wanderlust") and "Don'ts" (e.g., "Use overly technical jargon without explanation," "Sound generic," "Make empty promises").
• •Tailor copy to resonate with the modern traveler seeking convenience, style, and reliability. For example, "Vacuum compression means you can pack for a week in a carry-on."
• •Maintain consistency across all channels. Whether it's a website FAQ, an Instagram caption, or a TikTok video, the core tone and messaging should feel familiar and aligned with the Nomad Packs identity.
• •Share real travel stories (if possible, user-generated content).
• •Be transparent about product features, and engage with your audience genuinely.

Social Perception

Positive for product features like innovative design and storage capacity. Seen as a provider of travel solutions that make travel easier and more organized. Emerging brand awareness.

Copy Examples

• •Nomad AirPack Deluxe: Pack smarter, travel further.
• •Eliminate travel stress with our innovative compression technology.
• •Explore the world with ease and confidence, equipped with Nomad Packs.
• •Durable, stylish, and designed for your next adventure.
• •Free delivery worldwide, track number for all orders, top-notch support.