Brand Tone

Inconsistent. Currently reflects a general, utilitarian tone due to diverse product offerings.

Brand Values

• •Utility
• •Affordability
• •Practicality
• •Accessibility
• •Variety

Best Practices

• •Maintain consistency in language (Serbian/Croatian) when targeting the local market.
• •Clearly define the target audience and product focus to avoid brand confusion.
• •Use product descriptions that accurately reflect the features and benefits of each item.
• •Ensure all product listings include appropriate currency and shipping information for the region.
• •Develop a content strategy that aligns with the brand's intended image and product offerings.

Social Perception

Potentially confusing. The brand may be perceived as a general store with a wide range of unrelated products, lacking a clear identity.

Copy Examples

• •"Bežične Bluetooth slušalice F-10 sa kućištem za punjenje" - Jednostavne bežične slušalice za svakodnevnu upotrebu.
• •"Automatski punjač za akumulator - 12V - 6A" - Pouzdan punjač za brzo i sigurno punjenje akumulatora.
• •"Četka za sušenje kose" - Brzo i jednostavno sušenje kose sa ovom praktičnom četkom.
• •"A+B Pasta za hladno zavarivanje" - Snažno rešenje za hladno zavarivanje različitih materijala.
• •"3u1 Rotirajuća četka za čišćenje" - Efikasna rotirajuća četka za temeljno čišćenje.