Brand Tone

Cautious and trustworthy, aiming to establish credibility and reliability with customers. The tone should be informative and reassuring.

Brand Values

• •Trustworthiness
• •Transparency
• •Customer Satisfaction
• •Reliability
• •Security

Best Practices

• •Prioritize transparency by promptly addressing customer inquiries and complaints across all platforms.
• •Given the varied online presence, establish a unified brand identity across all domains and social media accounts to avoid customer confusion.
• •Actively monitor online forums and review sites like Reclame Aqui to address potential negative feedback proactively.
• •Showcase positive customer reviews and testimonials prominently on the website and social media to build trust.
• •Clearly state the company's return and refund policies on the website to enhance transparency and trustworthiness.

Social Perception

The brand is new or has a low volume of transactions, requiring efforts to build trust and credibility. Potential customers may be wary due to the existence of similarly named but potentially dubious sites. Building a reputation of reliability and good customer service is crucial.

Copy Examples

• •We are committed to providing a secure and reliable online shopping experience. Your satisfaction is our priority.
• •Thank you for choosing HL Shopee. We are working hard to earn your trust.
• •If you have any questions or concerns, please do not hesitate to contact our customer support team.
• •At HL Shopee, we value transparency and honesty. We are dedicated to providing clear and accurate information about our products and services.
• •Your security is our top priority. We use industry-standard encryption to protect your personal and financial information.