Brand Tone

Caring, Empathetic, Informative, Natural, Trustworthy, Solution-Oriented

Brand Values

• •Natural Solutions
• •Customer Well-being
• •Honesty & Quality
• •Sustainability & Eco-Friendliness
• •Customer Service

Best Practices

• •Use empathetic language to connect with customers' sleep struggles and offer genuine solutions.
• •Maintain a consistently informative tone, providing valuable insights into sleep health and natural remedies.
• •Emphasize the brand's commitment to natural, drug-free solutions and their benefits.
• •Showcase the New Zealand origin and sustainable practices to appeal to environmentally conscious consumers.
• •Incorporate customer testimonials to build trust and credibility in the brand's products and services.

Social Perception

A trusted provider of natural and effective sleep solutions, known for quality products, exceptional customer service, and a commitment to sustainability.

Copy Examples

• •Crafted for your peace of mind and a truly restorative sleep. #NaturalSleep #SleepWell #DrugFree
• •More than just a store – it's our commitment to helping you find effective, natural ways to improve your sleep and overall wellbeing.
• •Discover drug-free sleep aids, including sleep trackers, calming tools, and relaxation devices, aimed at those with insomnia or seeking restorative rest.
• •Addressing sleep problems like insomnia with natural solutions.
• •Helping you achieve better sleep and, consequently, a better quality of life.