Brand Tone

empowering, confident, expressive, and trendy/fashion-forward

Brand Values

• •Individuality & Self-Expression
• •Inclusivity
• •Modernity & Trend Awareness
• •Confidence
• •Community

Best Practices

• •Develop a Core Messaging Guide: Clearly define what "Embrace Thunder" stands for. List keywords, phrases, and emotions associated with the brand (e.g., bold, individual, confident, authentic, power, self-expression, Dutch edge). Ensure all copywriters have access to this.
• •Know Your Audience: Understand the language, slang (if appropriate), and communication style of your target streetwear audience. Reflect this in your copy to be relatable and authentic.
• •Use "You" and "Your" Focused Language: Directly address the customer and focus on how the brand empowers *them*. Instead of "Our clothes are confident," try "Find *your* confidence in our latest collection."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic of the brand on social media and the website. If the visuals are edgy and urban, the copy should reflect that energy.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, an Instagram story, a product description, or an email newsletter, the core tone and values should shine through consistently. Avoid drastic shifts in language or personality.

Social Perception

trendy Dutch streetwear provider. The general concept of "embracing thunder" can be seen positively as overcoming challenges or embracing one's own power

Copy Examples

• •Headline: Don't just follow trends. Create them. Body: Unleash your style with the latest drop from Embrace Thunder. Unisex, uninhibited, undeniably you. #EmbraceThunder #Streetwear #DutchDesign
• •Instagram Caption: Oversized comfort, understated cool. Our new collection is here to help you make noise without saying a word. Link in bio for the drop. Your thunder awaits. #EmbraceThunder #UnisexFashion #StreetStyleNL
• •TikTok Video Concept: Quick cuts of diverse individuals confidently wearing Embrace Thunder pieces in urban settings. Text Overlay: Your Style. Your Power. Your Thunder. Audio: Upbeat, confident track. Caption: We're not just a brand, we're a statement. Show us how you #EmbraceThunder.
• •Product Description Snippet: Crafted for the bold. Designed in Amsterdam, this [Product Name] isn't just an item of clothing, it's an extension of your unique energy. Wear it loud.
• •Email Subject Line for New Drop: The Wait Is Over: Unleash Your Thunder. Body Preview: Fresh designs have just landed. Limited stock – don't miss out on expressing your signature style.