Brand Tone

Empowering & Confident, Natural & Conscious, Playful & Vibrant, Approachable & Community-Focused

Brand Values

• •Quality
• •Sustainability
• •Empowerment
• •Transparency/Honesty
• •Community
• •Natural Beauty
• •Fun/Passion

Best Practices

• •Develop a "Brand Voice Chart": Create a document that explicitly defines the brand's personality traits (e.g., "Confident," "Playful," "Conscious"), corresponding "Tone Characteristics" (e.g., "Empowering language," "Witty and energetic," "Transparent and informative"), "Words to Use" (e.g., "fierce," "slay," "glow," "conscious," "vibrant"), and "Words to Avoid" (e.g., "artificial," "complicated," "dull"). This serves as a go-to guide for all content creators.
• •Know Your "Boss Babe" Audience: Deeply understand the target demographic – their aspirations, language, what excites them, and what communities they belong to. Tailor copy to resonate with their desire for empowerment, authenticity, and natural, effective solutions.
• •Embrace the "Fiesta" Vibe with Authenticity: While the tone is playful and energetic, ensure it remains genuine and doesn't feel forced. Use lively language, emojis where appropriate (especially on social media), and a generally upbeat rhythm, but always tie it back to the core values of natural beauty and empowerment.
• •Weave in Values Consistently: Don't just state the values (quality, sustainability, empowerment); demonstrate them through the copy. For instance, when talking about ingredients, explain *why* natural is better (nourishing, kind to skin, eco-friendly). When showcasing users, highlight their confidence and individuality.
• •Review and Refine Across All Channels: Regularly audit all brand communications (website, social media, emails, product descriptions) to ensure the tone is consistent. What sounds great on TikTok might need slight adaptation for an email, but the core personality and values should remain recognizable. Encourage team feedback to maintain this consistency.

Social Perception

Effective Product, Trustworthy & Natural, Innovative, Positive & Engaging

Copy Examples

• •Unleash your inner boss babe. ✨ Our LAS Natural Eyebrow Lifter isn't just about looking good, it's about feeling unstoppable. Sculpt those arches, own your day, and let your confidence shine as bright as your brows. 100% organic, 100% you. #LASClub #BrowGoals #EmpoweredBeauty #CleanBeauty
• •Brow game on point in SECONDS! 🔥 Say ‘adiós’ to harsh chemicals and ‘hola’ to fierce, fluffy brows that last all day. Our Natural Eyebrow Lifter is your new BFF for that 90s-inspired, effortlessly cool vibe. Get ready to slay! #LASClubBrows #EyebrowTutorial #VeganBeauty #90sVibes
• •Welcome to the Club, Beautiful! ✨ Discover the secret to naturally fierce brows. LAS Club is more than just beauty products; it's a fiesta of self-expression, clean ingredients, and empowering you to be your most authentic self. Let's lift those brows and spirits! #LASClub #NaturalEyebrowLifter #ConsciousBeauty
• •Tired of brow products that don't love you back? 🌿 Our LAS Natural Eyebrow Lifter is packed with nourishing Castor Oil, Rosemary, and Vitamin E to not only style but *grow* healthier, thicker brows. Join our community of empowered women embracing clean, sustainable beauty. Your brows (and the planet) will thank you! #LASClubDifference #OrganicBeauty #BrowGrowth #EcoFriendly
• •Hey Gorgeous! Ready to elevate your brow game the LAS Club way? We’re talking all-day hold, a boost of natural goodness, and that undeniable ‘I woke up like this’ confidence. Our Natural Eyebrow Lifter is a little pot of magic, crafted with love and 100% organic ingredients, because you deserve beauty that’s as real as you are. Let your true beauty shine! #LASClub #FierceFlawlessBrows