Brand Tone

Caring, Loving, Playful, Engaging, Helpful, Informative, Trustworthy, and Reliable

Brand Values

• •Pet Well-being
• •Customer Satisfaction
• •Quality
• •Convenience
• •Joy and Companionship

Best Practices

• •Always Prioritize Pet Well-being: Frame product benefits around the pet's happiness, health, comfort, and safety. Use empathetic language that shows understanding of the pet-owner bond.
• •Embrace a Caring and Affectionate Voice: Use warm, friendly, and loving language. Words like "love," "care," "happy," "comfort," "spoil," and "best friend" can reinforce this. Refer to pets as family members.
• •Inject Playfulness Where Appropriate: Especially on social media, don't be afraid to use humor, pet-related puns (judiciously), and an engaging, lighthearted tone. Match the energy of the platform.
• •Be Clear, Helpful, and Trustworthy: Provide clear product information, highlight benefits, and be transparent about services like delivery and payment. Reinforce reliability and quality.
• •Use "PedePet" and "Se pet pede, pet merece" Thoughtfully: Integrate the brand name and the resonant phrase "Se pet pede, pet merece" (If a pet asks, it deserves it) naturally into communications where it reinforces the idea of fulfilling pets' needs and desires, as this strongly connects to the brand identity.

Social Perception

Positive among direct customers. Engaging on visual platforms. Limited broader awareness (based on search). The phrase "Se pet pede, pet merece" (If a pet asks, it deserves it), which aligns perfectly with the brand name, appears in various TikToks related to pet products.

Copy Examples

• •Instagram Post (Image of a dog with a new toy): "Tail wags guaranteed! Spoil your best friend with our latest collection of durable and fun toys. Because a happy pup means a happy you! Shop now at lojapedepet.com.br #PedePet #DogJoy #Playtime"
• •Facebook Ad (Carousel of different pet accessories): "From cozy beds to stylish collars, PedePet has everything your furry, scaly, or feathered family member needs to live their best life. Quality you can trust, prices you'll love. Deliveries all over Brazil! What does your pet ask for today? #LojaPedePet #PetEssentials #HappyPets"
• •TikTok Video (Short, funny clip of a cat struggling with a boring toy, then excitedly playing with a PedePet interactive toy): "Is your feline friend suffering from BRS (Boring Toy Syndrome)? 😉 PedePet to the rescue! Our interactive toys keep them engaged and healthy. Tap the link in bio! #CatFun #PedePetSolvesIt #PlayfulKitties"
• •Product Description (for an anti-anxiety pet bed): "Give your beloved companion the gift of calm. Our plush anti-anxiety bed provides a secure and comforting hug, promoting restful sleep and reducing stress. Because they deserve all the comfort in the world. Order yours today at lojapedepet.com.br. #PedePetComfort #SafeAndSound #PetWellbeing"
• •Email Subject Line (Promotional): "🐾 Pawsome Deals Inside! Spoil Your Pet with PedePet! 🐾 Email Body Snippet: At PedePet, we believe every pet deserves the best. That's why we've curated a special selection of high-quality products, from nutritious food to fun accessories, all designed to make your pet happy and healthy..."