Brand Tone

youthful, expressive, trendy, and connected to subcultures (anime, streetwear); artisanal, ethical ("support artisans far away"), eco-friendly, and charming.

Brand Values

• •Self-Expression and Individuality
• •Community Connection
• •Creativity and Unique Design
• •Quality Craftsmanship & Ethical Sourcing (for felt products)
• •Trend-Consciousness

Best Practices

• •Develop a Unified Brand Story: Create a narrative that cohesively links the anime streetwear with the handcrafted Nepalese products. Is it about global creativity, unique expressions from different cultures, or a passion for both digital art and traditional craft? This story will guide the overarching tone.
• •Audience-Centric Language: While maintaining a core voice, slightly adapt the tone for different product lines if they attract distinct customer segments. The language for a cutting-edge anime t-shirt might be more energetic and use more subculture-specific slang than the description for a handcrafted felt item, which might lean towards warmth and craftsmanship.
• •Authenticity is Key: Whether talking about anime or Nepalese crafts, the passion should feel genuine. Avoid simply chasing trends; connect with the underlying cultural values.
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media. If the visuals are edgy and modern, the copy should reflect that, and vice-versa.
• •Create a Simple Style Guide: Document the brand's core tone words (e.g., "Expressive," "Creative," "Authentic," "Crafted") and provide "do/don't" examples for writing product descriptions, social media posts, and customer service interactions. This ensures consistency across all team members who create content.

Social Perception

Likely perceived positively by individuals within the anime and streetwear communities who seek unique apparel that reflects their passions. The fashion is a way to express fandom and connect with like-minded individuals. Niche appeal. Potential Dual Identity Perception.

Copy Examples

• •Headline: Rokhu Shop: Wear Your World. From Tokyo-Inspired Threads to Handcrafted Homewares. Body: Dive into a universe where anime passion meets artisanal craft. Whether it's our latest streetwear drop or a unique felt treasure from Nepal, express every side of you.
• •Instagram Post (Anime Hoodie): Unleash your inner hero. 🔥 Our new [Anime Character/Series] inspired hoodie just dropped. Limited stock – grab yours and rep your fandom. #RokhuShop #AnimeStreetwear #OtakuStyle #NewDrop
• •Product Description (Felt Cat Cave): Handcrafted with love in Nepal, from 100% cozy wool. Give your furry friend the ultimate artisanal sanctuary. Support craft, choose comfort. #RokhuShop #Handmade #EthicalHome #CatCave #SupportArtisans
• •Facebook Ad (General Brand): Beyond the mainstream. Rokhu Shop brings you exclusive anime streetwear and unique handcrafted finds. Discover pieces as unique as you are. Shop now for [Current Promotion/New Arrivals].
• •Tweet: What anime inspires your style? Drop your faves below! 👇 We're always looking for new inspo for our next Rokhu Shop design. #AnimeFashion #StreetwearCulture #RokhuCommunity