Brand Tone

Professional/Reliable and Inspirational/Emotional with a touch of Commercial/Promotional

Brand Values

• •Quality & Craftsmanship
• •Experience & Professionalism
• •Customization & Service
• •Fashion & Trend-consciousness
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Prioritize 'Quality' and 'Authenticity' in Messaging: Consistently weave in words and phrases that reinforce the brand's commitment to high-grade materials (925 sterling silver, genuine gemstones), craftsmanship, and certifications.
• •Balance Expertise with Emotion: While highlighting the 20 years of experience and manufacturing prowess, also connect with customers on an emotional level by emphasizing the meaning behind the jewelry, such as birthstone symbolism or the joy of custom design.
• •The underlying tone should always reflect the established professionalism of a company with significant manufacturing experience.
• •Use Storytelling Where Appropriate: Share the 'artisan spirit,' the journey of a custom piece, or the significance of a particular gemstone.
• •Emphasize certifications like ISO9001 and ethical production to build trust and confidence.

Social Perception

Generally positive, perceived as a reliable and high-quality brand with a large following and many happy customers. Focus on maintaining trust through authentic gemstones and ethical production.

Copy Examples

• •Discover the perfect birthstone to express your devotion, commitment, empathy, and willpower. Shop our collection now!
• •With 20 years of experience and ISO9001 certification, we craft your dream wedding jewelry with guaranteed gemstone authenticity.
• •Embrace the artisan spirit with our handcrafted 925 sterling silver jewelry. Each piece tells a story.
• •Today deal: 80% off! Sign up for our newsletter and enjoy 10% off your first order. Shop our Instagram for more!
• •JRLUXE925: Where quality meets artistry. Explore our latest designs and experience the difference of fine workmanship.