Tono de Marca

personal, friendly, encouraging, approachable, relatable, cute, feminine (kawaii), empowering, and helpful

Valores de Marca

• •Creativity & Self-Expression
• •Simplicity & Accessibility
• •Quality & Trust
• •Community

Mejores Prácticas

• •Always write as "I" (Aoi) and not a corporate "we." Address the audience directly using "you" and "your." This preserves the core creator-to-follower relationship.
• •Incorporate emojis (like ✨, 💖, 🌸, 💇‍♀️) to add warmth, friendliness, and visual appeal that aligns with the kawaii aesthetic.
• •Instead of saying "The book has 50 pages," say "Learn 15 beautiful new hairstyles that will make you feel confident." Emphasize the outcome: ease, beauty, and empowerment.
• •Actively ask questions and prompt engagement in every piece of content (e.g., "What do you think?", "Let me know in the comments," "Tag a friend who would love this"). This reinforces the brand's community value.
• •Use clear, simple language. Avoid overly technical jargon. Infuse copy with encouraging words like "easy," "you can do it," "perfect for beginners," and "beautiful" to make the goals feel attainable for everyone.

Percepción Social

aspirational yet achievable, trusted expert, inspirational, positive, and wholesome

Ejemplos de Copy

• •Tired of the same old ponytail? 💖 Our new 'Effortless Elegance' E-book is here! Learn 5 stunning updos you can create in under 10 minutes. Perfect for any occasion! ✨ Click the link in our bio to unlock your new favorite styles. #AoiHairstyle #EasyUpdo #HairTutorial #CuteHairstyles
• •Your Dream Hairstyle is Just a Click Away. Discover easy-to-follow digital guides and presets to elevate your look. Created by Aoi, for you.
• •The Cutest Braided Bun You'll Ever Try! (So Easy!) Hi everyone! In this tutorial, I'll show you step-by-step how to create this adorable braided bun. It looks complicated, but I promise it's super easy! Let me know in the comments if you try it! My full collection of hairstyle e-books is available here: [Link]
• •A little gift for you... 🎁 + Our Most Popular Hairstyle
• •What hairstyle are you hoping to learn next? I'm planning new tutorials and I'd love to hear your ideas! Drop a comment below 👇 #HairInspo #CommunityLove