Brand Tone

Professional & Authoritative, Innovative & Forward-Thinking, Empathetic & Human-Centric

Brand Values

• •Innovation
• •Quality & Reliability
• •Empowerment
• •Accessibility
• •Scientific Integrity

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand's tone. List adjectives (e.g., 'Authoritative,' 'Empathetic,' 'Innovative') and provide 'Do' and 'Don't' examples for writing copy.
• •Prioritize Benefit-Oriented Language: Always connect technical features to real-world user benefits. Instead of saying 'multi-grip pattern motor,' say 'Shake a hand, pick up an egg, or grip a tool with confidence.'
• •Balance Technical and Emotional Copy: Use technical specifications on product pages and in white papers to build credibility with experts. In marketing materials and social media, focus on the emotional impact and stories of user empowerment.
• •Develop User Personas: Create detailed profiles of your target audience (e.g., the user, their family, the clinician). Write all copy as if speaking directly to one of these personas to ensure it remains relevant and empathetic.
• •Maintain a Consistent Lexicon: Compile a list of brand-specific terms (e.g., 'bionic solutions,' 'human augmentation,' 'intuitive control') and ensure they are used consistently across all platforms, from the website to customer support emails.

Social Perception

The bionics industry is perceived with a mix of awe and optimism, seen as life-changing technology offering hope and quality-of-life improvements. There is an awareness of high costs and accessibility issues, alongside inspirational human stories highlighted by media.

Copy Examples

• •The MAIA Hand: Where Thought Becomes Action. Experience intuitive control and lifelike movement, engineered for your world.
• •"From the workshop to the kitchen, I'm not just holding tools—I'm reclaiming my passions. That's not just technology, it's a part of me." - Michael, MAIA Hand user. #CozatlBionics #AdvancedBionics #HumanPotential
• •We believe in a future without limitations. At Cozatl, our mission is to merge human intuition with robotic precision, creating bionic solutions that restore not just movement, but a sense of wholeness.
• •Don't just adapt to the world. Engage with it. The TITAN Bionic Knee offers robust, adaptive support for every step of your journey. Walk, run, and stand tall with confidence.
• •Cozatl: Engineering the Future of Movement.