Brand Tone

Passionate, Enthusiast-focused/Community-oriented, Inspirational, Accessible/Supportive, Direct and Informative

Brand Values

• •Individuality/Uniqueness
• •Passion
• •Quality at Accessible Prices
• •Craftsmanship/Customization
• •Customer Focus

Best Practices

• •Speak the Rider's Language: Use terminology and references that resonate with motorcycle enthusiasts and builders (e.g., "bratstyle," "chopper," "wrenching"). Maintain an authentic voice that shows genuine understanding.
• •Emphasize Individuality and Self-Expression: Consistently highlight how REMMotorcycle parts empower riders to create a bike that is a true reflection of their personality and style.
• •Balance Passion with Practicality: While conveying enthusiasm for customization, also provide clear, concise information about product benefits, compatibility, and the value offered.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "your fellow riders") and encourage interaction. Showcase customer builds and stories to inspire others.
• •Maintain an Accessible and Supportive Voice: Reassure customers that customization is achievable and that the brand is there to support them, whether through product information or customer service. Avoid overly technical jargon where simpler terms suffice, ensuring broad appeal within the enthusiast community.

Social Perception

Resource for Custom Builders, International Reach, Mixed Customer Service Experience, Concerns about Homologation/Legality, DIY Friendly, Emerging Brand

Copy Examples

• •Headline: Your Ride. Your Rules. Our Parts. Body: Stop dreaming, start building. REMMotorcycle delivers the quality parts you need to forge a machine as unique as your signature. From aggressive bobber lines to classic café racer cool, find your style and unleash your vision. Affordable parts, endless possibilities.
• •Headline: Fuel Your Passion, Not Just Your Tank. Body: It's more than metal, it's a statement. REMMotorcycle was born from a burning passion for the custom scene. We provide the gear and the inspiration to transform your stock bike into a personal masterpiece. Let's build something legendary together.
• •Headline: The Soul of Your Bike is Waiting to be Unleashed. Body: Don't settle for factory standard. Dive into our curated collection of custom parts and discover the true potential of your motorcycle. Quality components, expert advice, and a community that shares your obsession. Your dream build starts here.
• •Headline: Custom Doesn't Mean Complicated. (Or Costly.) Body: Ready to make your mark? REMMotorcycle makes it easier than ever to access unique parts for your café racer, scrambler, or bobber project. We’re here with the parts and support to turn your vision into reality, without breaking the bank.
• •Headline: Beyond the Bolt-On: Craft Your Legacy. Body: Your motorcycle tells your story. Let REMMotorcycle provide the chapters. Specializing in parts that define your style, from bespoke exhausts to perfectly sculpted seats. Imagine it, and we’ll help you build it.