Brand Tone

Warm & Inviting, Elegant & Artisanal, Joyful & Emotional, Inspiring & Creative, Helpful & Considerate

Brand Values

• •Artistry & Craftsmanship
• •Joy & Happiness
• •Connection
• •Thoughtfulness
• •Quality
• •Creativity

Best Practices

• •Embrace Emotional Language: Use words that evoke positive feelings such as joy, warmth, care, love, delight, and inspiration. Connect products to the emotions they will bring.
• •Highlight Artisanship & Quality: Consistently use terms like "handcrafted," "artisan," "curated," "premium," and "bespoke" to reinforce the quality and unique nature of your offerings.
• •Focus on Connection & Experience: Frame gifting not just as a transaction, but as a way to build connections. For workshops, emphasize the joy of creation and shared moments.
• •Maintain Visual & Verbal Harmony: Ensure that the elegant, soft, and beautiful aesthetic of your visuals is matched by equally refined, warm, and descriptive language in your copy.
• •Be Authentic & Passionate: Let the genuine passion for flowers, gifting, and creativity shine through in your writing. Share stories, inspirations, and the "why" behind your brand.

Social Perception

Positive, premium, aesthetically pleasing, engaging, skill-building

Copy Examples

• •Elegance in full bloom. 🌸 Our new 'Serene Dreams' bouquet is a whisper of grace, handcrafted with the freshest peonies and eucalyptus. Perfect for saying 'I'm thinking of you' or simply bringing a touch of artisanal beauty into your home. Send a little happiness today. #HappyFlowerIO #ArtisanFlorist #GiftJoyfully #SingaporeFlowers #ElegantBlooms
• •Unleash your inner artist! ✨ Join our Preserved Flower Dome workshop and create a timeless piece of beauty. We believe in the magic of shared experiences and the joy of crafting something unique with your own hands. Limited spots available – book yours and let your creativity blossom! Learn more: [Link to workshop page] #HappyFlowerWorkshops #FloralArt #CreativeSingapore #GiftAnExperience #PreservedFlowers
• •Thoughtful Gifting, Artfully Delivered. Elevate your corporate relationships with Happy Flower's bespoke artisan gift sets. From luxury hampers to elegant floral arrangements, we help you express appreciation with style and sincerity. Connect with us for a consultation. #CorporateGiftingSG #ArtisanGifts #HappyFlowerBusiness #MakeAnImpression
• •Pause, breathe, and bloom. 🌿 Our 'Self-Care Sanctuary' gift box is thoughtfully curated with artisanal treats and soothing scents to help you (or a loved one) unwind and recharge. Because everyone deserves a moment of handcrafted happiness. Explore the collection. #SelfCareJourney #HappyFlowerGifts #ThoughtfulLiving #ArtisanStudio
• •The Language of Flowers: How to Say It All with the Perfect Bouquet. Discover the hidden meanings behind your favorite blooms and learn how our artisan florists at Happy Flower craft arrangements that truly speak from the heart. Read more on the Journal! #FlowerMeanings #ArtOfGifting #HappyFlowerJournal #FloralStories