Brand Tone

Supportive & Empathetic, Informative & Educational, Modern & Tech-Savvy, Reassuring & Gentle, Community-Oriented

Brand Values

• •Accessibility & Affordability
• •Convenience & Ease of Use
• •Empowerment & Control
• •Innovation & Technology
• •Reliability & Accuracy

Best Practices

• •Explain benefits in terms of ease, convenience, and improved quality of life, reflecting the product's user-friendly design.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the user's challenges and position Ottai CGM as a helpful tool and a 'trusted partner.'
• •Highlight Technological Advancement Gently: Showcase the innovative aspects (app, AI, real-time data) but always tie them back to tangible user benefits like convenience, better insights, or less hassle, rather than just technology for technology's sake.
• •Use relatable and genuine user testimonials and stories.
• •Ensure consistent messaging across all platforms to build brand recognition and trust.

Social Perception

Ottai CGM is perceived as a welcome, more affordable alternative for continuous glucose monitoring, especially in Southeast Asia. Users appreciate the convenience, pain-free aspect, and the ability to track glucose trends easily. The device is often highlighted as user-friendly and a good tool for managing diabetes and understanding one's body. However, some users have concerns about accuracy, app usability and customer support.

Copy Examples

• •Your Trusted Partner in Health: Ottai CGM.
• •The Ottai CGM system, with its lightweight design and AI-powered app insights, integrates smoothly into your daily routine.
• •Ottai CGM provides the continuous glucose data you need to see how food, exercise, and lifestyle affect you.
• •Take control of your wellness journey with Ottai CGM.
• •Join the #OttaiFriends community and share your story!