Brand Tone

Friendly and Approachable, Authentic and Traditional, Passionate and Enthusiastic, Community-Focused, Helpful and Informative

Brand Values

• •Authenticity: Delivering genuine, traditional Cypriot BBQ experiences and products.
• •Family & Togetherness: Positioning their BBQs as a means to bring people together for shared meals and celebrations.
• •Quality: Offering well-built, durable BBQs designed for a great cooking experience. They also note that their BBQs are handmade in Cyprus, which can involve minor imperfections, adding to the authenticity.
• •Cultural Sharing: A mission to introduce and share Mediterranean/Cypriot culture and lifestyle in the UK.
• •Customer Satisfaction: Evident through their responsive customer service and the value placed on customer reviews and experiences.
• •Passion for BBQ: A genuine love for the art of barbecue that underpins their business.

Best Practices

• •Embrace Storytelling: Weave in the brand's Cypriot heritage, family roots, and passion for BBQ into product descriptions, social media posts, and "About Us" content. Share the "why" behind the brand.
• •Use Warm, Inclusive Language: Employ a friendly, welcoming, and approachable tone. Address the customer directly using "you" and "your." Foster a sense of community by talking about shared experiences, family, and friends.
• •Highlight Authenticity and Tradition: Consistently refer to the traditional nature of the Foukou, the Cypriot methods of cooking (souvla, souvlaki), and the cultural experience. Use terms that evoke this, such as "genuine," "handcrafted," "time-honoured."
• •Focus on Benefits and Experience, Not Just Features: While detailing product features is important, emphasize what the customer gains: delicious food, memorable gatherings, ease of use, the joy of sharing Mediterranean culture.
• •Be Visually Consistent & Encourage User Content: Ensure imagery and video align with the authentic, family-oriented, and quality values. Actively encourage customers to share their Cyprus BBQ experiences and photos, and feature this user-generated content, reinforcing the community aspect and social proof.

Social Perception

Positive Customer Experiences, Appreciation for Authenticity, Community Feel, Reliable Supplier

Copy Examples

• •Headline: Gather Round the Real Taste of Cyprus. Body: Bring family and friends together with an authentic Cyprus BBQ. Our traditional Foukou grills make it easy to create unforgettable souvla and souvlaki, right in your garden. It’s more than a meal; it’s a Mediterranean experience. Call to Action: Discover Your Perfect Foukou Today!
• •Headline: From Our Family to Yours: The Heart of Cypriot Grilling. Body: As a family-run business, we’re passionate about sharing the joy of traditional Cypriot BBQ. Our handcrafted rotisserie sets are built to last, bringing authentic flavours and sun-drenched vibes to your home. Call to Action: Share the Passion – Shop Now.
• •Headline: Master the Art of Souvla. We Make it Simple. Body: Dreaming of perfectly cooked, juicy souvla? Our Cyprus BBQs, complete with easy setup guides and all the accessories you need, turn that dream into delicious reality. Let the good times (and the skewers) roll! Call to Action: Get Grilling Tips & Recipes!
• •Headline: Authentic Cyprus BBQ: It’s a Tradition Worth Sharing. Body: Experience the true taste of Cyprus with our #1 rated Foukou grills. Designed for memorable feasts and effortless entertaining. Your journey to Mediterranean flavour starts here. Call to Action: Join the Cyprus BBQ Family!
• •Social Media Post (with an image/video of a BBQ in action): Text: Sunshine, sizzling souvla, and smiles all around! 😊 That's the Cyprus BBQ way. Our traditional rotisseries are all about bringing that authentic Mediterranean magic to your gatherings. What are you grilling this weekend? #CyprusBBQ #Foukou #Souvla #BBQLife #FamilyFeast #AuthenticGrilling Call to Action: Tap the link in bio to find your Foukou!