Brand Tone

Educational & Informative, Authentic & Personal, Passionate & Mission-Driven, Community-Oriented & Supportive, Trustworthy & Transparent, Natural & Holistic, Resilient & Empowering

Brand Values

• •Quality: Commitment to premium, organic, GMO-free, and pesticide-free hemp.
• •Transparency: Providing access to third-party lab testing and clear product information.
• •Sustainability: Emphasizing eco-friendly practices, including planting trees for every product sold, using biodegradable packaging, and offsetting carbon emissions from shipping.
• •Education: A strong focus on informing consumers about hemp, CBD, and their benefits.
• •Natural Wellness & Healing: Promoting hemp and CBD as natural alternatives for health and well-being, often referencing the founder's personal healing journey.
• •Community & Advocacy: Supporting the local Louisiana community and advocating for the American hemp industry.
• •Empowerment: Aiming to empower individuals to improve their health and well-being.
• •Resilience: Inspired by the cypress tree, valuing the ability to thrive despite challenges.

Best Practices

• •Anchor in the Founder's Story: Regularly weave elements of Kristy's journey and the "why" behind Cypress Hemp into communications. This reinforces authenticity and personal connection.
• •Prioritize Education: Ensure that copy, where appropriate, informs and educates the audience about hemp, CBD, and its benefits, maintaining a knowledgeable and helpful tone. Use clear, accessible language.
• •Emphasize Core Values: Consistently highlight values like quality, sustainability, transparency (e.g., mentioning lab testing, tree planting initiatives), and community in product descriptions, social media posts, and broader communications.
• •Maintain a Hopeful & Empowering Voice: Frame products and information around the potential for positive change, relief, and improved well-being, reflecting the mission to help people thrive.
• •Develop a Brand Style Guide: Create a comprehensive guide that outlines the specific tone of voice, approved terminology (and terms to avoid), an official narrative, and visual guidelines to ensure consistency across all writers and platforms. Regularly review and update it.

Social Perception

Positive Customer Experiences, Knowledgeable & Friendly Service, Trustworthy & Reputable, Advocates for the Industry, Eco-Conscious, Addressing Potential Stigma through Education

Copy Examples

• •Headline: Find Your Natural Balance. Discover the Cypress Hemp Difference. Body: Rooted in Louisiana, grown with passion. Our premium CBD is crafted from farm to product, offering you a natural path to wellness. Explore our lab-tested remedies and feel the Cypress thrive within you. #CypressHemp #NaturalWellness #LouisianaProud
• •Headline: From Our Founder's Journey to Your Relief. Body: After a life-altering accident, our founder Kristy discovered the profound benefits of hemp. Cypress Hemp was born from that experience, with a mission to share natural, effective solutions. Learn her story and find your own path to thriving. [Link to About Us] #CBDStory #HempHeals #EmpowerThriveRegenerate
• •Headline: More Than Just CBD. It's a Commitment to a Healthier You & Planet. Body: We believe in the power of hemp to heal and sustain. That's why every Cypress Hemp purchase helps plant a tree. Choose quality, transparency, and a brand that gives back. #SustainableCBD #EcoFriendlyWellness #CypressCares
• •Headline: Unlock the Science of Hemp. Your Questions, Answered. Body: Curious about CBD? Our Hemp 101 and Cannabis Science resources break down the benefits, ensuring you make informed choices for your well-being. Transparency you can trust, from our Louisiana farm to your home. [Link to Science Page] #CBDEducation #HempScience #TrustworthyCBD
• •Headline: Louisiana Born. Naturally Crafted. Globally Loved. Body: Experience the heart of Louisiana with Cypress Hemp. Our locally-rooted values and dedication to quality shine through in every product. Join our community and start your journey to natural relief and resilience today. #LouisianaCBD #FarmToProduct #CommunityWellness