Brand Tone

Elegant, Artisanal, Passionate, Approachable, Modern, Versatile

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Artistic Integrity & Passion
• •Versatility
• •NYC Heritage
• •Adaptability & Customer Focus
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the core tones (Elegant, Artisanal, Passionate, Approachable, Modern, Versatile) with specific examples of words, phrases, and sentence structures to use and avoid. This ensures anyone writing for the brand is aligned.
• •Focus on 'Elegant Craftsmanship': Consistently weave in language that speaks to the handcrafted nature, the quality of materials (e.g., 'meticulously selected,' 'hand-finished,' 'genuine gemstones'), and the timeless, sophisticated aesthetic.
• •Incorporate the NYC Identity: Subtly remind the audience of the brand's New York City roots and the 'downtown chic' influence where appropriate, as this is a key differentiator.
• •Tell the Story: Leverage Cynthia Rybakoff's rich history, her passion for materials, and her design evolution in 'About Us' sections, blog posts, or feature content. This adds depth and authenticity, reinforcing the artisanal and passionate values.
• •Adapt Tone by Platform, Not Core Identity: While the core tone remains elegant and artisanal, the expression can be adapted. For example, Instagram and TikTok might use slightly more direct or visually-driven language, while the website and emails maintain a more formal elegance. However, the underlying values of quality and timelessness should always shine through.

Social Perception

Established Designer with Rich History, High-Quality, Elegant Jewelry, Personal Touch, Mid-Range Niche Brand, Trustworthy

Copy Examples

• •Headline: Discover Your Modern Classic. Handcrafted in NYC. Body: Each Cynthia Rybakoff piece is a testament to timeless elegance, meticulously handcrafted in the heart of New York City. Adorn yourself with jewelry that blends sophisticated style with a touch of downtown chic – designed to be cherished for a lifetime. (Tone: Elegant, Artisanal, NYC Heritage)
• •Instagram Caption (with a product image): The art of adornment, reimagined. Our [Product Name] earrings, featuring [specific materials], capture the light and your unique essence. Handcrafted with passion, designed for your everyday brilliance. ✨ #CynthiaRybakoff #HandmadeJewelry #ModernElegance #NYC
• •Email Subject: A Touch of Sparkle, A Lifetime of Style | The Latest from Cynthia Rybakoff Body Snippet: Dear [Customer Name], Unveil the beauty of intentional design. Our new arrivals are here, each piece born from a love of exquisite materials and decades of New York City artistry. Find the perfect expression of your sophisticated style.
• •Facebook Ad Copy: Headline: Timeless Designs, Modern Woman. Cynthia Rybakoff Jewelry. Body: For over 40 years, Cynthia Rybakoff has been crafting jewelry that tells a story of elegance and artistry. From our NYC studio to your collection, experience the beauty of handcrafted quality. Shop now and enjoy complimentary shipping on your first order.
• •Product Page Snippet (for a versatile piece): From boardroom to bistro, the [Product Name] necklace offers effortless sophistication. Hand-selected [materials] create a look that's both classic and contemporary, making it your go-to for any occasion. A true New York classic, designed for the life you lead.