Brand Tone

Practical, Passionate, and Empowering

Brand Values

• •Quality Craftsmanship
• •Accessibility & Affordability
• •Customization & Functionality
• •Welsh Heritage
• •Customer Empowerment

Best Practices

• •Lead with Passion, Support with Practicality: Start with the "why" – the love for adventure and freedom. Then, immediately follow up with the "how" – the quality materials, smart design, and ease of assembly. This combination mirrors the brand's identity.
• •Always Weave in "Made in Wales": Mentioning their Welsh roots (#madeinwales, "Proudly Welsh") in social posts, website footers, and product descriptions reinforces brand identity, authenticity, and speaks to a local, hands-on crafting process.
• •Use the "Empowerment Angle": Frame the narrative around the customer's achievement. Use phrases like "Build your dream," "You're in control," and "We make it easy for you to...". This shifts the focus from just selling a product to enabling a lifestyle.
• •Be an Open Book: Continue the practice of being transparent and helpful in all communications. Proactively answer common questions in captions (e.g., "This setup fits a SWB Transit Custom"), and always encourage DMs or comments for custom queries. This builds immense trust.
• •Maintain a Consistent Hashtag Strategy: Continue using a mix of broad, community-focused hashtags (#vanlife, #campervan) and specific, product-focused hashtags (#ushape, #vwcrafter, #cymrucamperfurniture). This maximizes visibility and reinforces what the brand is about.

Social Perception

The brand has an overwhelmingly positive reputation, highly regarded for its A1 quality, perfect fit, and above-and-beyond customer service. They are perceived as trusted, helpful, and responsive, actively engaging with customers to build confidence. Their dog-friendly appeal further broadens their positive image.

Copy Examples

• •Your Adventure is Our Craft. Proudly made in Wales, our high-quality birch plywood furniture kits are the starting point for your freedom. Built for the road, designed for memories. Explore our layouts.
• •From our workshop to the wild! 🚐💨 We love seeing where our furniture ends up. This incredible build from @[customer_handle] is what it's all about: empowering you to create your own adventure. Got a #CymruCamper story? Tag us for a chance to be featured! #MadeInWales #VanLifeUK #DIYCamper
• •Bespoke Camper. DIY Price. Dreamt of van life but deterred by the cost? Our precision-cut, flat-pack furniture kits make it possible. Get the high-end, custom-fit finish without the "crazy price tag." Watch our easy assembly video to see how you can build it yourself! [Link to YouTube tutorial]
• •Social Lounge ➡️ Spacious Bed... in 60 seconds! Our U-shape design isn't just about looks. It's the most versatile, space-saving, and social layout for your van. Go from dinner with friends to a full-width bed in no time. Practical, functional, and ready for anything. #CampervanConversion #VanHack #Ushape #MaximizeSpace
• •Product Name: The "Mountain Range" U-Shape Furniture Kit. Engineered for adventure and crafted with precision. Our signature U-shape kit, made from the highest quality 15mm birch plywood, offers the ultimate in functionality and comfort. This self-build kit includes everything you need for a perfect fit in your [Van Model], featuring soft-close latches and pre-fitted connectors. Don't see your van model? Message us for a fully bespoke solution!