Brand Tone

Helpful and Accommodating, Friendly and Approachable, Quality-Conscious, Traditional/Classic (with variety), Service-Oriented

Brand Values

• •Customer Satisfaction
• •Quality
• •Accessibility/Convenience
• •Connection
• •Pride in Selection

Best Practices

• •Emphasize the "Britishness" and Quality: Consistently mention that the cards are "British" or from "UK publishers" and highlight their "top quality." This is a key differentiator.
• •Maintain a Friendly and Helpful Voice: Use warm, approachable language. Offer solutions (e.g., "Can't find...?" "We can help..."). Highlight services like the handwritten card option.
• •Focus on Connection and Sentiment: Greeting cards are about emotion. Use language that evokes feelings of thoughtfulness, care, and connection (e.g., "share a smile," "thinking of you," "make their day").
• •Keep it Clear and Easy to Understand: Since the audience may include those for whom English is a primary language but are living in France, clarity is key. Avoid overly complex jargon. Provide clear calls to action.
• •Be Consistent Across All Channels: Ensure the tone used on the website (e.g., "About Us" page, product descriptions) matches the tone on Facebook, Instagram, and any email communications. This builds a cohesive brand identity.

Social Perception

Valued Resource for Expats, Good Selection & Quality, Personal Touch, Reliable

Copy Examples

• •Facebook/Instagram Post (General): Missing that perfect British card to make their day? 🇬🇧🇫🇷 From birthdays to 'just because', find all your favourite UK cards right here in France. We even offer a handwritten message service – it's like sending a hug in an envelope! #CymCards #BritishCardsInFrance #GreetingCards #StationeryLove #ExpatFrance
• •Website Banner (Highlighting Service): Can't find those beloved British greeting cards in France? We've got you covered! Explore our huge range of quality cards from top UK publishers. Plus, our 'Send it for Me' service adds that personal touch, handwritten and posted for you. [Shop Now]
• •Email Newsletter Subject: Never Miss a Moment: Beautiful British Cards, Delivered From France 💌 Body Snippet: Hello [Customer Name], At Cym Cards, we know how much a thoughtful card can mean. That's why we bring the best of British greeting cards directly to you, wherever you are. Discover our latest arrivals and classic favourites – all chosen with care from leading UK designers.
• •Promotional Post (e.g., for Christmas): Deck the halls and send some cheer the British way! 🎄 Our charming collection of Christmas cards from the UK has arrived. Boxed sets, individual designs, and even the crackers! Order now and let us help you share the festive spirit. #ChristmasCards #UKChristmas #FrenchNoel #CymCards
• •Targeted Ad (for UK Expats in France): Feeling a little homesick for a proper British birthday card? Cym Cards brings the best of UK greeting card charm to France. Quality designs for every occasion, making it easy to share a smile across the miles. Visit cymcards.co.uk today! #BritishExpatsInFrance #UKCards # pensée #carteanniversaire