Brand Tone

A blend of scientific and spiritual, educational, deeply personal and empathetic. It uses technical language balanced with accessible and encouraging language that fosters hope and empowerment.

Brand Values

• •Holistic Wellness
• •Scientific Innovation
• •Community and Empowerment
• •Authenticity and Transparency

Best Practices

• •Balance Science with Soul: Always ground the spiritual and healing aspects of the brand in the scientific principles of cymatics and frequency, and vice-versa. This dual approach appeals to both the logical and emotional sides of the consumer.
• •Leverage Personal Stories: Continue to use the founder's journey and customer testimonials to build authenticity and trust. Real stories resonate more deeply than generic claims.
• •Educate and Empower: Frame content around educating the audience. Explain complex topics in a simple, accessible way, empowering them to take control of their health.
• •Maintain a Hopeful and Positive Voice: The language should always be encouraging and optimistic, focusing on the potential for healing and transformation.
• •Engage Directly and Transparently: Continue the practice of direct engagement on social media. Answering questions and sharing behind-the-scenes content fosters a strong, loyal community.

Social Perception

CymaTones is perceived as a cutting-edge, alternative wellness brand. Its credibility is built on powerful testimonials and scientific explanations, although it may face skepticism. The direct and informal TikTok presence helps make concepts relatable and accessible.

Copy Examples

• •Tune Your Body, Transform Your Life. Discover the power of frequency healing with CymaTones and unlock your body's natural ability to restore and rejuvenate.
• •Feeling out of sync? Your body is an orchestra, and sometimes it needs a little retuning. Our latest frequency set is designed to bring harmony back to your cells. Listen now and feel the difference. #soundhealing #cymatics #wellness
• •Introducing the Frequency Toothbrush. More than just a cleaning tool, it uses bone conduction technology to deliver healing frequencies directly to your teeth and gums, promoting oral health from the inside out. #biohacking #innovation #dentalcare
• •From one wellness seeker to another, I know the journey can be challenging. That's why I created CymaTones —to share the healing that transformed my life. Explore our new subscription and start your own journey to balance. - Bianca, Founder
• •Tired of treating symptoms? CymaTones addresses the root cause by restoring your body's vibrational balance. Our scientifically-backed sound therapies are your key to lasting well-being.