Brand Tone

Elegant & Sophisticated, Natural & Pure, Informative & Trustworthy, Aspiring & Results-Oriented

Brand Values

• •Nature-Inspired Efficacy
• •Quality & Purity
• •Authenticity
• •Innovation
• •Customer Well-being
• •French Origin/Heritage

Best Practices

• •Embrace "Scientific Nature": Consistently weave in language that highlights the dual strengths of the brand – the power of natural ingredients ("riches of nature," "nourishing benefits of coconut") and the backing of scientific innovation ("advanced scientific discoveries," "regenerative properties of copper peptides").
• •Maintain an Elegant & Refined Vocabulary: Use sophisticated yet accessible language. Avoid overly casual slang. Words like "sublime," "radiance," "revitalize," and "artistry" can reinforce the premium, French-inspired feel.
• •Focus on Authenticity and Transparency: When discussing product features (like the blue color), explain the "why" to build trust. Use phrases that convey honesty, such as "uncompromising: effective, safe and respectful."
• •Highlight the "Secret" and "Discovery" Aspect: Use words that evoke a sense of uncovering something special and transformative, like "unlock," "discover," "secret," and "transform your beauty rituals." This aligns with the brand name and creates intrigue.
• •Consistently Reference French Origin (Subtly or Directly): Reinforce the "French Company" aspect and the quality, and "savoir-faire" it implies. This can be through direct mentions or by embodying a chic, polished tone in all communications.

Social Perception

Largely positive, with users expressing interest and purchase intent. The broader perception of "Siam" in a beauty context is often linked to natural ingredients and ancient wisdom.

Copy Examples

• •Unlock the secret to timeless radiance. Our Copper Peptide Serum, born from French scientific artistry and nature's purest elements, revitalizes your skin from within. Experience the Siam's Secret glow. #SiamsSecret #CopperPeptide #FrenchSkincare #NaturalElegance #AgeDefy
• •Why are our treatments uniquely blue? It's the natural signature of potent copper peptides, diligently working to restore your skin's vitality. At Siam's Secret, we blend science with nature for beauty you can trust. Learn more about our French-formulated skincare. [Link] #InspiredByNature #GuidedByScience #AuthenticBeauty
• •Siam's Secret captures the essence of natural beauty. Our [Product Name] is crafted with sustainably sourced coconut extracts and regenerative copper peptides, offering deep, respectful nourishment for your skin and hair. Free from harsh chemicals, full of nature's goodness.
• •Your Invitation to Authentic Radiance | Discover Siam's Secret
• •Elevate your ritual. French innovation meets natural purity. Discover Siam's Secret – for skin that speaks of authentic, lasting beauty. #SkincareSecrets #MadeInFrance #BeautyInnovation