Brand Tone

Artisanal, Authentic, Thoughtful, Conscious, Unique, Architectural, Comfort-Oriented, Natural, Passionate, and Enduring.

Brand Values

• •Craftsmanship
• •Quality
• •Comfort
• •Sustainability & Eco-consciousness
• •Unique Design & Timelessness
• •Integrity & Authenticity

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Use words like "handcrafted," "handmade," "artisan," "studio," "workshop," and "crafted by hand" to reinforce the human touch and skill involved.
• •Highlight Natural and Eco-Friendly Materials: Consistently mention "vegetable-tanned leathers," "biodegradable glues," "eco-friendly," "sustainable materials," and "nature-inspired" to underscore the brand's commitment to the environment.
• •Use Architectural and Design-Centric Language: Incorporate terms like "architectural," "unique design," "timeless," "sculptural," and "form and function" to convey the distinctive aesthetic.
• •Focus on Comfort and Natural Movement: Employ phrases such as "barefoot comfort," "natural walking mechanics," "ergonomic," "molds to your foot," and "designed for walking" to communicate the wearing experience.
• •Maintain a Voice of Passion and Authenticity: Share the founder's story, the "why" behind the brand, and the dedication to quality that lasts, fostering a connection based on shared values rather than just product features. Speak directly and transparently about the making process and materials.

Social Perception

Highly Regarded for Comfort and Uniqueness, Valued for Quality and Durability, Seen as an Investment, Appreciated for Ethical Practices, Cult Following, Artistic and Architectural Appeal.

Copy Examples

• •Headline: Walk Your Own Path. Body: Experience the Cydwoq difference: Handcrafted in California from the earth up, our architectural shoes are designed to move with you, naturally. Discover footwear that’s as unique as your journey.
• •Headline: Timeless Design, Conscious Craft. Body: At Cydwoq, we believe in shoes that last. That’s why we use only the finest vegetable-tanned leathers and eco-friendly materials, handcrafting each pair to feel like an extension of you. Barefoot comfort, built to endure.
• •Headline: More Than a Shoe, It's a Cydwoq. Body: Forget fleeting trends. Embrace architectural forms and unparalleled comfort that molds to your life. Each Cydwoq is a testament to slow fashion, handmade with passion in our Burbank studio.
• •Headline: The Art of Walking. Perfected. Body: Inspired by nature, designed by an architect’s hand. Cydwoq shoes offer a unique dialogue between form, function, and sustainable materials. Feel the difference that true craftsmanship makes.
• •Headline: Invest in Comfort That Speaks Volumes. Body: Cydwoq isn't just about shoes; it's about a philosophy. Hand-selected leathers, biodegradable glues, and a design that honors your foot's natural shape. Step into enduring style and conscious quality.