Brand Tone

creative, passionate, vibrant, and expressive

Brand Values

• •Individuality and Self-Expression
• •Passion for Cycling
• •Quality and Performance
• •Creativity and Artistry
• •Community

Best Practices

• •Embrace Vibrant & Evocative Language: Use descriptive words that convey energy, creativity, and the joy of cycling. Think bold, vibrant, expressive, passion, artistry, freedom.
• •Focus on Individuality and Storytelling: Frame products not just by their features, but by how they empower cyclists to express themselves and the stories behind the designs.
• •Maintain a Passionate & Enthusiastic Voice: Let the genuine love for cycling shine through. Share the excitement of new designs, community rides, and customer achievements.
• •Visually Driven Descriptions: Since the designs are central, ensure the copy complements the visuals, highlighting the artistic elements and the inspiration behind them.
• •Community-Centric Communication: Engage with user-generated content, feature customer stories, and promote community events to reinforce the inclusive and passionate nature of the brand. Use we and us to foster a sense of belonging.

Social Perception

high-quality, stylish, and unique

Copy Examples

• •Unleash your ride. Our latest collection is a canvas of pure cycling passion, designed to move with you and speak for you. Ride the art. #CycologyJapan #WearableArt
• •More than just a jersey, it's a statement. Crafted from premium fabrics and alive with designs that tell your story. What will your ride say today? #CyclingStyle #ExpressYourself
• •Feel the rhythm of the road, amplified by colors that pop and designs that inspire. Cycology Japan: Where every stitch is infused with the spirit of cycling. #RideInVibrantColor
• •Don't just blend in, break out. Our unique cycling apparel is for those who dare to be different and ride with heart. Discover designs as bold as your adventures. #CycologyJourney #UniqueCycleWear
• •From the artist's sketch to your sprint finish. Experience the fusion of performance and personality. Join the Cycology movement. #ArtOfCycling #PerformanceApparel