Brand Tone

Friendly and Approachable, Nostalgic and Trustworthy, Fun and Playful, Family-Oriented, Safe and Reassuring

Brand Values

• •Heritage & Tradition
• •Quality & Durability
• •Safety
• •Fun & Adventure
• •Family
• •Australian Identity

Best Practices

• •Embrace the Heritage: Regularly weave in the brand's long history and Australian roots in a positive and nostalgic way. This reinforces trust and reliability.
• •Speak to Both Parents and Kids: Use language that resonates with children's desire for fun and excitement, while also addressing parents' concerns about safety, durability, and value.
• •Keep it Positive and Upbeat: Focus on the joy, freedom, and sense of accomplishment that riding a bike brings to children. Use vibrant and cheerful language.
• •Prioritize Safety in Messaging (Subtly but Consistently): While fun is key, subtly reassure parents by mentioning safety standards, durable construction, and features that aid learning.
• •Encourage User-Generated Content: Invite customers to share photos and stories of their children enjoying Cyclops products. This authentically reflects the brand's values of family, fun, and making memories, and reinforces the friendly, community-oriented tone.

Social Perception

Trusted Heritage Brand, Reliable Children's Products, Accessible, Iconic Australian Toy Maker

Copy Examples

• •Cyclops: Riding Through Aussie Childhoods Since 1913. From that first wobbly ride to confident cruising, Cyclops has been there, making memories for over a century. Discover our latest range of bikes and scooters, built with the same passion for fun, safety, and adventure. Let's keep the tradition rolling! #CyclopsAustralia #ChildhoodMemories #TrustedSince1913
• •Adventure Awaits! Is Your Little One Ready to Explore? Fuel their curiosity and watch them grow with a Cyclops bike or scooter. Designed for safety, built for fun, and ready for every backyard adventure and park path. Find the perfect ride for your little explorer today! #CyclopsKids #OutdoorFun #SafeAdventures
• •More Than Just a Bike, It's a Childhood Milestone. Remember the thrill of your first bike? Cyclops is dedicated to creating those unforgettable moments for the next generation of Aussie kids. With durable frames, bright colours, and parent-approved safety features, it’s the perfect start to a lifetime of riding. #FirstBike #CyclopsAdventures #MakingMemories
• •Quality You Can Trust, Fun They'll Never Forget. For generations, Cyclops has meant quality wheeled toys for Australian families. Our modern bikes and scooters carry on that legacy, offering sturdy construction, reliable performance, and designs kids love. Give them the gift of joyful, active play! #CyclopsQuality #KidsBikes #PlayOutdoors
• •Weekends are for Wheels! Get the family moving with Cyclops! From balance bikes for the tiny tots to cool BMX styles for the bigger kids, we’ve got the wheels to make every weekend an adventure. Easy to ride, easy to love. What are you waiting for? #FamilyFun #CyclopsBikes #WeekendRides