Brand Tone

Helpful and Informative, Passionate and Enthusiastic (about cycling), Practical and Quality-Focused, Approachable and Customer-Oriented, Subtly Technical

Brand Values

• •Quality and Durability
• •Protection
• •Passion for Cycling
• •Customer Experience
• •Innovation and Practical Solutions
• •Sustainability (emerging)

Best Practices

• •Speak the Cyclist's Language (Authentically): Use terminology that resonates with cyclists (e.g., "pride and joy," "trail debris," "paintwork," "scuffs") but avoid overly technical jargon unless explaining specific product benefits. Show genuine enthusiasm for cycling.
• •Focus on Benefits, Supported by Features: Highlight how the products solve a problem or enhance the cycling experience (e.g., "ride with confidence," "protect your investment," "keep your bike looking sharp"). Then, back these up with key features (e.g., "automotive-grade film," "precision-cut," "in-house design").
• •Maintain a Helpful, Instructive Voice: Especially for product descriptions, FAQs, and guides, provide clear, easy-to-understand information that empowers the customer to choose and use the products effectively. Mirror the helpful tone of their YouTube installation videos.
• •Emphasize Quality and British Craftsmanship: Consistently mention that products are designed and manufactured in-house in Lincolnshire, England, to reinforce the commitment to quality control and support a local business image.
• •Be Approachable and Passionate in Community Engagement: When interacting on social media or responding to queries, let the passion for cycling shine through. Use a friendly, encouraging, and supportive tone, similar to the "Happy Riding!" sign-off.

Social Perception

Trusted and Reliable, Good Quality Products, Good Value, Helpful Resource, Specialized Niche Provider

Copy Examples

• •Homepage Banner: "Your Ride, Protected. Passionately designed, precision-cut bike protection, direct from our Lincolnshire workshop to your pride and joy. Keep loving the ride, we’ll handle the rest."
• •Product Description (Frame Protector): "Scratches and scuffs? Not on our watch. Our automotive-grade frame protection film is your bike’s invisible shield against the elements and trail debris. Easy to apply, built to last, and designed by cyclists, for cyclists. Protect your investment and keep your bike looking sharp, ride after ride."
• •Social Media Post (Instagram - showing a newly protected bike): "Freshly kitted out and ready for anything! ✨ This beauty is now sporting our full crank and frame protection. Ride hard, ride often, and ride with confidence knowing your paintwork is safe. What are your weekend cycling plans? #Cyclistick #BikeProtection #CyclingLife #MTB #RoadCycling"
• •About Us Snippet: "Born from a lifelong love affair with two wheels, Cyclistick is more than just bike protection – it’s peace of mind for every cyclist. We meticulously design and craft every protector in-house, because we believe your bike deserves the best."
• •Blog Post Intro (e.g., "Why Frame Protection Matters"): "We get it. Your bike is more than just transport – it’s an extension of you, a source of adventure, your trusty steed. That’s why keeping it in top nick is crucial, not just for looks, but for its longevity and resale value. Let’s dive into why a little protection goes a long way."